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AI Content Creator

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AI Social Captions

AI Video Editor

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Social Media Terms

Search through our broad glossary of Social Media Definitions to unlock the lingo
of the social media age.

Marketing Funnel

NPC (Non Player Character)

Social Media Manager

LinkedIn Sales Navigator

LinkedIn Recruiter

LinkedIn Premium

Facebook Dark Mode

Social Media Calendar

Instagram Highlights

UGC (User-Generated Content)

Through The Line

Stories / Story

Sponsored Posts

Social Media Monitoring

Social Media Marketing

Social Media Automations

Social Media Analytics

Social Listening

Search Engine Optimization

Responsive Design

Referral Traffic

Private Message

Organic Traffic

Natural Language Processing

Native Advertising

LinkedIn Learning

Instagram Notes

Instagram Highlight Covers

Influencer Marketing

Inbound Marketing

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Artificial Intelligence

AI is a technology that allows machines to perform tasks requiring human-like intelligence.

Affiliate Marketing

Affiliate marketing is a model where affiliates earn commissions by promoting a brand’s products and driving sales or actions.

Ask Me Anything

Ask Me Anything (AMA) is a format where individuals or organizations invite others to ask them questions on any topic, typically in a live or online setting.

Alt Text

Alt text is a brief description of an image used to provide context for visually impaired users and improve accessibility on the web.

A/B Testing

A/B testing involves comparing two versions of content to determine which one performs better by measuring metrics like clicks or conversions.

Ate

In social media slang, "ate" means to perform exceptionally well or to showcase something impressively, often used to show admiration and praise.

Algospeak

Algospeak is using code words, misspellings, or emojis to bypass content moderation on social media.

Buyer Persona

A buyer persona is a detailed profile of your ideal customer, used to tailor marketing strategies and content.

Bio

A bio serves as a brief introduction to a social media profile, including key details such as the user's name, location, website link, and other relevant information.

BeReal

BeReal is a photo-sharing app that encourages users to post unfiltered, real-time photos of themselves and their surroundings

Bitmoji

Bitmoji is an app that allows users to design custom cartoon avatars and stickers for use on social media.

Blockchain

Blockchain is a decentralized ledger that securely records transactions across multiple computers.

BookTok

BookTok is a TikTok community where users share and discover book recommendations, reviews, and discussions, often leading to viral book trends.

Black Twitter

Black Twitter is a cultural and social media community on Twitter predominantly composed of Black users who discuss and share experiences, news, and trends relevant to the Black community.

Boy Math

What is Boy Math? Discover this playful trend highlighting the quirky contradictions in stereotypical male behavior with funny examples and memes.

Chatbot

A chatbot is a software application designed to simulate human conversation through text or voice interactions.

Clickbait

Clickbait is a flashy headline or image crafted to grab attention and drive clicks, often sacrificing accuracy or quality in the process.

Crowdsourcing

Crowdsourcing is the practice of obtaining input, ideas, or services from a large group of people, typically via the Internet & social media, to achieve a common goal.

Carousel

A carousel post is a type of social media post that allows users to swipe through a series of images or videos within a single post.

Call To Action

A Call to Action is a prompt that guides the audience to perform a specific task, like clicking a link or making a purchase.

Caption

A social media caption is a brief text description or commentary that accompanies a post, often used to provide context, express emotions, or engage with the audience.

Content Curation

Content curation involves discovering, organizing, and showcasing relevant and valuable material tailored to a specific audience.

Conversion Rate

Conversion rate is the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter, out of the total number of users.

Cross-Posting

Cross-posting is the practice of sharing the same content across multiple social media platforms or websites to increase visibility and engagement.

Click-Through Rate

Click-Through Rate (CTR) calculates the percentage of users who click on a link or ad relative to the total number of viewers.

Customer Advocacy

Customer advocacy involves actively supporting and championing the needs and interests of customers to improve their experience and foster loyalty.

Cap

In social media slang, "Cap" means to lie or make a false statement, often used to call out dishonesty.

Double Tap

On social media, "double tap" usually means tapping twice on a post to like it or show appreciation.

Data Visualization

Data visualization uses visual elements like charts, graphs, and maps to represent information, making it easier to gain insights from data.

Direct Message

A Direct Message (DM) is a private, one-on-one communication sent through a social media platform or messaging app.

Deep Linking

Deep linking is the practice of creating hyperlinks that direct users to a specific page or content within an app or website, rather than just the homepage.

Dark Post

A dark post is a targeted piece of content designed for a particular audience, and it doesn't appear on the feeds of all users.

Emoji

An emoji is a small digital image or icon used to convey an idea, emotion, or concept in digital communication.

Engagement

Social media engagement measures user interaction with content via likes, comments, and shares, showing content effectiveness and audience connection.

eBook

An eBook is a digital book that you can read on electronic devices like computers, tablets, or e-readers.

Endorsement

An endorsement on social media is when an individual, often an influencer or celebrity, publicly supports or praises a product, service, or brand, typically through posts or stories, to influence their followers.

Evergreen Content

Evergreen content is material that stays relevant and valuable over time, continually engaging and attracting audiences without becoming outdated.

Engagement Rate

Engagement rate is a metric that measures the level of interaction (likes, comments, shares) relative to the number of followers or views on a piece of content.

Facebook Meta

Facebook Meta, now known simply as Meta, is the parent company of Facebook and its other platforms, focusing on building the metaverse and connecting people through digital experiences.

Facebook Timeline

Facebook Timeline is a section on a user’s profile that integrates significant life events with their most recent posts.

FYP

FYP, or "For You Page," is a feature on apps like TikTok and Instagram that delivers a personalized feed of content tailored to a user's interests and behavior through algorithmic tracking.

Facebook Watch

Facebook Watch is a video-on-demand service from Facebook that offers a variety of shows, live events, and user-generated content.

Finsta

Finsta, short for fake Instagram account, is a term created by Gen Z to describe a secondary Instagram account used for more personal or informal content.

Forum

A forum is an online platform where users can discuss various topics, share information, and ask questions in a structured, often categorized manner.

Facebook Lookalike Audience

A Facebook Lookalike Audience is a targeted advertising tool that helps you connect with new users who have similar traits to your current customers.

Facebook Boost Post

Facebook Boost Post is a paid feature that enhances the visibility of a post, allowing it to reach a broader audience beyond just your current followers.

Facebook Ads

Facebook Ads are tailored ads businesses use on Facebook to target specific audiences by interests, behaviors, and demographics.

Feed

A feed on social media is a continuously updated stream of posts, updates, and content from other users and pages that a person follows.

Facebook Dark Mode

Facebook dark mode is Facebook pages with a dark background and light color text.

Facebook Pay

Facebook Pay, aka Meta Pay, is an online payment platform across all Meta platforms.

Face Card

A "face card" is social media slang for someone so attractive it’s like they have an unlimited credit card for getting what they want.

FR (For Real)

“FR” stands for “For Real” and is used on social media to express agreement, sincerity, or emphasize the truthfulness of a statement.

GUI

A GUI (Graphical User Interface) is a visual way for users to interact with a computer or software through graphical elements like icons, windows, and buttons.

GIF

A GIF is a digital image format that supports both static and animated images, often used for short, looping animations.

Google Business Profile

Google Business Profile is a no-cost tool that assists businesses in managing their online presence on Google Search and Maps.

Giveaway

A giveaway on social media is a promotional contest where users participate by engaging with content for a chance to win free products or services.

Google Ads

Google Ads is an online advertising platform where businesses can create and display ads across Google's search engine and partner websites to reach targeted audiences.

Geotag

A geotag is a metadata label that includes geographical information about the location where a photo or post was made.

Girl Math

What is Girl Math? Discover the fun trend where creative justifications make spending feel more affordable and explore its rise on social media.

Gucci

What is Gucci? Discover the meaning of this popular slang term and how it's used.

Handle

A social media handle is a unique username or identifier used to represent an individual or organization on a social media platform.

Hashtag

A hashtag on social media is a keyword or phrase preceded by the "#" symbol used to categorize content and make it easily searchable within a platform.

Influencer Marketing

Influencer marketing is a strategy where brands partner with influential individuals who have a significant online presence to promote their products or services.

Instagram Notes

Instagram Notes is a feature that allows users to share short, text-based updates with their followers directly in the Instagram Direct inbox.

Instagram Highlight Covers

Instagram Highlight Covers are custom icons or images that represent and organize the stories saved in a user's profile Highlights.

Inbound Marketing

Inbound marketing is a strategy that attracts customers by creating valuable content and experiences tailored to their needs and interests.

Impressions

Impressions on social media refer to the total number of times a post or ad is displayed on users' screens, regardless of whether it was interacted with.

Insights

Insights in social media refer to the analysis of data and metrics to understand audience behavior, engagement, and content performance.

Instagram Bio

An Instagram bio is a brief introduction on your profile, highlighting who you are or what your business offers.

Instagram Highlights

Instagram highlights are a set of stories that you would like to display on your profile.

JPG

JPG is a widely used image format that compresses digital photos to reduce file size while preserving image quality.

KPI

A KPI in social media marketing is a quantifiable metric that reveals how well a company is meeting its social media goals.

Kik

Kik is a free messaging app that allows users to send texts, images, and videos and participate in group chats.

Keywords

A keyword is a term or phrase connected to the central topic of a document, webpage, or other online content.

Lead

A Lead in marketing is a potential customer who has shown interest in a product or service and has provided their contact information for further engagement.

Landing Page

A landing page is a dedicated webpage built for marketing or advertising campaigns, aimed at capturing visitor information through a lead form.

Link In Bio

"Link in bio" refers to a clickable URL in a social media profile that directs followers to additional content or a landing page.

Live Streaming

Live streaming on social media is the real-time broadcast of video content to an online audience through platforms like Facebook, Instagram, or Twitch.

LinkedIn Learning

LinkedIn Learning is an online education platform that provides a extensive range of courses and tutorials on diverse topics for both professional and personal development.

LinkedIn Recruiter

LinkedIn Recruiter is a premium service provided by LinkedIn designed to help employers find and hire the perfect candidates.

LinkedIn Premium

LinkedIn Premium is a subscription offering advanced features for better networking and job opportunities.

LinkedIn Pulse

LinkedIn Pulse is a feature on LinkedIn that enables users to publish and explore professional content and thought leadership articles.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales tool designed to help users discover and connect with potential clients on LinkedIn.

Lowkey

"Lowkey" is a slang term for expressing something subtly or keeping it understated, often implying a significant but muted feeling or statement.

L (Loss)

On social media, "L" stands for "loss" and is used to describe a situation where someone has experienced a defeat or setback.

Messenger

Messenger is Facebook's standalone messaging app that allows users to send text, voice, and video messages, as well as share photos and files.

Meme

A meme is a humorous or cultural idea, trend, or piece of content that spreads rapidly online, often in the form of images, videos, or text.

Metrics

Metrics are quantitative indicators used to evaluate the effectiveness and performance of marketing strategies and social media activities.

Monetization

Monetization on the Internet and social media refers to the process of generating revenue from online content, platforms, or activities through methods like advertising, subscriptions, or selling products and services.

Mashup

A mashup in social media refers to combining content or features from different platforms to create a new, integrated experience or piece of content.

Mention

A mention on social media is when a user tags another user or account in a post or comment, often using the "@" symbol, to notify or draw their attention to the content.

Marketing Funnel

Learn what a marketing funnel is, its key stages (Awareness to Action), and how to optimize it for better customer engagement and higher conversions.

Natural Language Processing

Natural Language Processing (NLP) is a field of artificial intelligence that enables computers to understand, interpret, and generate human language.

Newsfeed

A Newsfeed on social media is a continuously updated stream of posts, updates, and content from connections or followed accounts, curated based on user preferences and engagement.

Niche

A niche is a specialized segment of the market for a particular kind of product or service.

Native Advertising

Native advertising blends ads seamlessly with a platform's content, mimicking its style to engage users naturally and unobtrusively.

Newsjacking

Newsjacking involves capitalizing on current news events to insert your brand or message into the conversation, enhancing visibility and engagement.

Newsletter

A newsletter is a regularly distributed publication that provides updates, news, and information to subscribers about a specific topic or organization.

NPC (Non Player Character)

NPC means "Non-Player Character," game AI figures now used to describe unoriginal followers.

On-page SEO

On-page SEO optimizes web pages to boost search rankings and attract traffic, focusing on content, meta tags, and internal linking.

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