What are Instagram Highlights?

More About Instagram Highlights

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Instagram Highlights are a powerful feature that allows users to permanently showcase their favorite Instagram Stories on their profile. Unlike regular Instagram Stories that vanish after 24 hours, Highlights stay on your profile until you decide to remove them, making them an excellent tool for both personal branding and business marketing.

Did you know? Instagram Highlights were introduced in 2017 as a way to extend the lifespan of Stories. Positioned just below your bio, they offer a prime spot to highlight key content. Whether you're curating your best moments, showcasing customer testimonials, or promoting special events, Highlights ensure that your Stories remain accessible to your audience indefinitely.

Let’s check out an example of Instagram Highlights! Take a look at our Instagram profile at vidyo.ai—you’ll find Instagram Highlights just below the bio. Give us a follow while you’re at it!
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Let’s look at how you can create Instagram Highlights:

Creating Instagram Highlights involves two main methods: from an active story or from your story archive.

From Active Story

1. Open your active story: Navigate to your current, active story.
2. Select Highlight: Tap the 'Highlight' option at the bottom right.
3. Add to Highlight: Choose an existing Highlight or tap the plus icon to create a new one.
4. Name and Cover: Give your Highlight a descriptive name and choose a cover image.
5. Publish: Tap the 'Add' button to make it live on your profile.

Let’s check out this example from Nike’s Instagram handle.

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From Story Archive

1. Access Archive: Go to your profile and tap on the 'Add New Highlight' button below your bio.
2. Select Stories: Choose the stories you wish to add from your archive.
3. Customize: Edit the cover and give your Highlight a name.
4. Finalize: Tap 'Add' (iOS) or 'Done' (Android) to publish.

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Fun Fact: There’s no limit to the number of Highlights you can create. However, each Highlight can contain up to 100 stories.

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Here’s another example of Instagram Highlights from the Instagram Creators handle.
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Let’s look at how you can use Instagram Highlights and the benefits they bring to your profile:

Instagram Highlights are not just a gallery of your favorite moments; they can serve various strategic purposes:

1. Showcase Products or Services: Businesses can use Highlights to feature their best-selling products, new arrivals, or exclusive services.
2. Brand Storytelling: Share the history of your brand, behind-the-scenes footage, or customer testimonials to build a connection with your audience.
3. Event Promotion: Highlight past events and teasers for upcoming ones to keep your audience engaged.
4. FAQs and Tutorials: Use Highlights to answer frequently asked questions or provide step-by-step tutorials.

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