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More About BeReal:

So, what exactly is BeReal, and how does it work?

BeReal is a unique and refreshing photo-sharing app that encourages users to post a single, unfiltered photo daily, capturing their real-time actions and surroundings. Unlike many other social media platforms that often promote curated and edited images, BeReal focuses on authenticity, urging users to showcase their genuine selves through user-generated content


Let's look at how BeReal Works?

BeReal is available for both iOS and Android devices, making it accessible to a wide audience. Here's a step-by-step guide on how it works:

  1. Daily Notification: Once you download and install BeReal, you will receive a notification once a day that says, “Time to BeReal.”
  2. Two-Minute Window: Upon receiving the notification, you have a two-minute window to capture and post a picture of what you are currently doing. This time constraint aims to capture the most authentic snapshots of your daily life.
  3. Viewing and Discovering: After posting your photo, you can view other users' photos in the ‘Discover’ section. These photos are also posted in real-time, offering an authentic glimpse into others' lives.
  4. Reactions: Instead of the typical 'like' button, BeReal allows users to react to posts using emojis, adding a fun and interactive element to the app.

Let's check out some screenshots to see how the BeReal app works.

Screenshot demonstrating the BeReal app, showing its features for capturing and sharing authentic moments

BeReal stands out from the rest. Let's explore why!

Several features make BeReal stand out in the crowded social media landscape:

  • Authenticity: By encouraging users to post unfiltered and real-time photos, BeReal promotes genuine interactions and connections.
  • Limited Usage: The app's single daily post limit helps users maintain a healthier relationship with social media.
  • No Filters or Edits: The absence of editing tools ensures that the images shared are as authentic as possible.

Since its release in 2020, BeReal has steadily gained popularity, particularly in the USA. As of now, the app has registered over 56 million downloads and continues to grow. Its focus on authenticity and real-time sharing has resonated with users looking for a more genuine social media experience.


Here’s another example of how users are using the BeReal app.

Screenshot showing users engaging with the BeReal app, highlighting its focus on authentic, real-time sharing

Did you know? BeReal was created in France by Alexis Barreyat and Kevin Perreau.

BeReal can be an excellent addition to a brand's social media strategy, especially if the brand values transparency and authenticity. For instance, a behind-the-scenes look at a day in the life of your team can foster a closer connection with your audience. 

While BeReal is unique, it can complement other social media efforts. For example, you can share your BeReal posts on platforms like Instagram or Twitter to give your followers a more authentic glimpse into your life. And if you're looking to optimize your content visually across different platforms, be sure to check out this comprehensive Social Media Image Sizes Guide for 2024 to make the most of your posts.

In conclusion, BeReal offers a refreshing alternative in the social media landscape by emphasizing authenticity and real-time sharing. Its distinctive features and increasing popularity make it an intriguing platform for personal use and brand engagement alike.

Frequently asked questions

What is BeReal and how does it differ from other social media platforms?

BeReal is a unique photo-sharing app designed to promote authenticity among its users. Unlike other social media platforms where users can post multiple times and use filters or edits, BeReal allows users to post only one photo per day, encouraging them to capture and share real-life moments as they happen. This approach aims to reduce the pressure of curating perfect images and instead fosters genuine connections.

How does the notification system work on BeReal?

Once you download the BeReal app on your iOS or Android device, you will receive a notification at a random time each day saying, “Time to BeReal.” You have a two-minute window to capture and post a photo of what you are doing at that moment. If you miss this window, you can still post, but your photo will be marked as late. This feature helps maintain the spontaneity and authenticity of the content shared.

Can I interact with other users' posts on BeReal?

Yes, BeReal allows you to interact with other users' posts, but in a unique way. Instead of traditional likes, you can react to posts using custom emojis. You can also view your friends' photos once you have posted your own. This interaction model encourages genuine engagement over vanity metrics.

What are the benefits of using BeReal for personal and brand growth?

BeReal’s emphasis on authenticity can be beneficial for both personal and brand growth. For individuals, it fosters a more genuine social media presence, reducing the stress of maintaining a perfect online image. For brands, it offers a platform to connect with audiences on a more personal level, showcasing behind-the-scenes moments and building trust.

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