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More About Pinned Post

A pinned post is a feature available on various social media platforms that allows users to “pin” a specific post at the top of their profile or page. This feature is commonly used on platforms like Twitter, Facebook, Instagram, and more. By pinning a post, brands and individuals can highlight important updates, announcements, or content, ensuring it remains visible at the top of their feed regardless of newer posts.


The primary use of a pinned post is to draw attention to significant updates, events, promotions, or messages. For instance, businesses often pin posts about upcoming sales, new product launches, or major announcements. Similarly, influencers might pin posts featuring their latest endorsement or important personal news.

Let’s see how pinned posts appear on Instagram.

Instagram profile showcasing pinned posts at the top of the feed, highlighting important content for followers to engage with first

Here’s how different platforms utilize pinned posts:

  • Instagram: Allows users to pin up to three posts at the top of their profile. This can include photos, videos, or Reels, making it easy for visitors to access highlighted content without scrolling through the entire feed.  
  • Twitter: Users can pin one tweet at a time to the top of their profile. This feature is useful for tweets that contain important updates, event details, or promotional offers.  
  • Facebook: Pages can pin posts to ensure they are the first thing visitors see. This is particularly useful for businesses that want to highlight ongoing promotions or essential announcements.


Pinned posts not only highlight important content but also enhance the overall user experience on your profile. By integrating engaging visuals and clear call-to-action buttons, you can guide visitors through a seamless journey from discovery to conversion. This makes pinned posts an essential tool for social media marketers aiming to drive engagement and conversions.

Pinned posts offer numerous benefits, including increased visibility, higher engagement rates, and improved user experience. They provide a curated introduction to your profile, showcasing your most valuable content and guiding visitors towards further interaction.

How to Pin and Unpin Posts

On Facebook:

  1. Select or create the post you wish to pin.
  2. Click the three dots to the right of the post.
  3. Select the ‘Pin to top of the page’ option.

On Instagram:

  1. Create or choose the post you want to pin.
  2. Click the three vertical dots in the top-right corner.
  3. Select ‘Pin to your profile’.

Unpinning Posts:

  1. Go to the pinned post.
  2. Click the three dots in the top-right corner.
  3. Select ‘Unpin from your profile’.

Frequently asked questions

What is a Pinned Post and why should I use it?

A pinned post is a feature available on various social media platforms, such as Instagram, Twitter, and Facebook, that allows you to keep a specific post at the top of your profile or page. This ensures that the post remains visible to anyone visiting your page, regardless of newer content being added. Using pinned posts on Facebook helps highlight key information, such as important updates or special offers, and ensures that vital details remain easily accessible. Additionally, it boosts engagement by featuring posts with compelling calls-to-action.

How do I pin a post on Instagram?

Pinning a post on Instagram is easy and involves just a few steps: first, create or select the post you want to pin. Then, tap on the three vertical dots in the top-right corner of the post and choose the ‘Pin to your profile’ option to pin it.

Can I update my pinned posts regularly?

Yes, you can update your pinned posts as often as you like. Regularly updating your pinned posts ensures that your audience always sees the most current and relevant information.

What are the benefits of pinning a post on Facebook?

Pinning a post on Facebook provides several benefits that can enhance your social media presence. It increases visibility by ensuring important updates are prominently displayed for visitors, improves engagement by highlighting posts with high interaction potential, such as contests or promotions, and maintains brand consistency by keeping essential messages at the forefront of your page.

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