How a Marketing Agency Owner Went From 1 to 7 Video Posts a Week
Wendy repurposes her Facebook live streams into short clips with quso.ai. Her posting went from 1 to 7 short videos a week, and her YouTube Shorts went from a couple of hundred views each to around 2,000.
“My YouTube views skyrocketed 2,000 times after using quso.ai! I'm posting on social media more consistently by spending <10 minutes on the platform, reaching a wider audience and generating more leads.”
- Wendy Susan Richmond, Founder and CEO of Results Matter Dental Marketing
Goal: Wendy wanted a more efficient way of creating and posting short form content and post it more often.
Approach: She used quso.ai to import her long-form Facebook live streams, generating short clips she scheduled for posting via our platform on social media.
Outcome: Her posting frequency rose from 1 post per week to 7, and her YouTube Shorts went from a couple of hundred views each to around 2,000.
What can you get out of this:
- How to streamline your content creation and distribution
- How to repurpose content to tailor your reactivation campaigns
A sales rep-turned-marketing agency owner for dentists, Wendy Susan Richmond understands the importance of short form content. With limited time to juggle multiple projects, she relies on quso.ai to create short form content for LinkedIn, YouTube Shorts, Facebook Reels, and TikTok more efficiently.
The Problem
“I have a lot of long form content and, you know, and I put it up once and then that's it. Nothing else. And then it's just kind of there.”
Before she started using quso.ai, she faced some major challenges in video creation:
1. Transforming Lengthy Videos into Bite-Sized Content: Finding an efficient way to repurpose long videos was a persistent issue.
2. Enhancing Visual Appeal: She wanted to add subtitles and other elements to ensure the end product was not only consumable but also aesthetically pleasing to viewers.
3. Lack of Time for Video Editing: The time-consuming nature of manual video editing hindered her ability to focus on other essential aspects of our business.
The Approach
To manage the workload, Wendy paid a video editor to create Shorts and add captions in them. But the results didn’t meet her expectations.
With quso.ai, she’s able to create content without the hassle of extensive editing or the hefty cost of hiring an editor.
She is currently managing reactivation campaigns on Facebook for multiple clients, using quso.ai to cut and caption the clips.
One of the standout features she appreciates is the platform's ability to automatically generate AI captions and descriptions for social media captions. She finds this function useful because captions make the clips watchable with the sound off, and she does not have to type them.
“Thinking back to previous softwares, it would take me hours trying to edit videos. Whereas now with quso.ai, I can expedite short form content creation.”
The Outcome
The first few videos she uploaded to her YouTube initially garnered a couple of hundred views. However, with time, she began to see around 2,000 views on each YouTube Short video she released.
When asked about quso.ai's impact on her social presence, she highlighted an increase in the frequency of short video posts. With just an hour of video content, she can generate multiple clips, simplifying content calendar planning. Her posting frequency has also risen from 1 post per week to 7 posts per week.
Regarding the most significant value quso.ai provides, she emphasizes the money saved. The cost of scanning hours and video creation time is no longer a concern, as quso.ai helped her save $1000 on hiring a video editor and a VA. With the money saved, she’s able to invest in upskilling herself.
Way Forward
Wendy is excited about the potential of quso.ai's brand kit feature. It’ll be a valuable asset for her as she’ll no longer need to repeatedly upload brand assets whenever she requires them and it’ll help her optimize her brand.
Sign up for the quso.ai app to take the guesswork out of subtitling and crafting social media captions.
