What is X Analytics?

More about X Analytics:

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X Analytics is like a magic mirror for your X account, showing you how your posts are performing and revealing key insights that help you refine your strategy. It provides a detailed view of profile growth, including visits, follows, and mentions. Plus, it tracks essential metrics for each post—engagements, impressions, link clicks, replies, and reposts.

By analyzing this data through the lens of the Twitter algorithm, you can discover your most loyal followers and identify the best times to post, helping you optimize your social media presence.

Let’s check out an example screenshot of X Analytics:

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Here’s how you can access X Analytics:

On Desktop:

1. Head over to analytics.x.com or click on “More” from your profile sidebar, then select “Analytics.”
2. If you don’t see your dashboard, click “Get Started.”

On Mobile:

1. Find the post you want to analyze.
2. Tap the bottom right corner of that post.

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Let’s check out 15 must-know X Analytics stats:

Let’s check out some super helpful X Analytics stats that can really boost your posting:

1. Monthly Performance Overview - Your dashboard’s homepage shows a 28-day performance overview. It highlights top posts, mentions, followers, and media posts. Use these insights to reshare popular content and thank new followers!
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2. Trend Insights - Spot trends in your performance to see how well your strategies are working. Look for spikes or dips and ask questions like, “What caused this?” to adjust your tactics accordingly.
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3. Average post Performance - Track your average post performance to set benchmarks. This smooths out daily fluctuations and helps you see if you’re improving over time.
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4. Type of Engagement - Different types of engagement (likes, reposts, link clicks) give you clues about what resonates with your audience. Check these to understand your post's impact.
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5. Engagement Rate - This is the number of engagements divided by total impressions. It helps you see how well your posts are performing compared to how many people saw them.
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6. Top Influential Sharers - Identify followers with large followings who regularly repost your content. Engaging with them can expand your reach.
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7. Post Length vs. Engagement - Analyze how post length affects engagement. This helps you find the sweet spot for your audience.
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8. Post Reach Percentage - Find out what percentage of your followers are seeing your posts. Use this to determine if you should reshare more often.
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9. Post Reach Including Reposts - Calculate your post's potential reach by including the followers of those who reposted. This shows you the broader impact of your posts.
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10. Hashtag Comparison - Compare the performance of hashtags to see which ones drive more engagement and reach.
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11. Post Impressions by Time of Day - Discover the best times to post by analyzing when your posts get the most impressions.
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12. Engagement Rate by Time of Day - Find out when your audience is most engaged with your posts to optimize your posting schedule.
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13. Best Days for X Engagement - Analyze which days of the week your posts get the most engagement and adjust your posting schedule accordingly.
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14. Video Completion Rates - For video posts, check the completion rate to see how many viewers watched your video all the way through.
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15. Number of Conversions - If you’re running X Ads, track how many users take the desired action (like app installs or signups) to gauge the effectiveness of your campaigns.
    

X Analytics is a powerful tool that helps you understand what’s working and what’s not. By keeping an eye on these stats, you can refine your strategy and engage with your audience more effectively. So, dive in and start exploring—there’s a lot of fun data waiting for you!

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