Is your X(previously Twitter) engagement on the decline despite creating niche-specific content consistently? It might be time to rethink your posting strategy, particularly focusing on the best times to post on X.

Why Timing Matters on X

Users on X typically spend an average of only 3 minutes per session, according to Dr. Miles Bassell. Because of this short session duration, it is essential to know the best times to post tweets to ensure maximum visibility and engagement. By understanding when users are most active, you can optimize your tweeting schedule to reach a larger audience and increase interactions with your content.

Best Time to Post on X in 2025

Determining the ideal time to tweet can be complex, as it varies by audience demographics. However, a Quora thread suggests the following optimal posting times for each day of the week:

• Monday: 10 am, 2 pm, 4 pm
• Tuesday: 1 pm, 3 pm, 10 pm
• Wednesday: 1 pm, 3 pm, 6 pm
• Thursday: 3 pm, 5 pm, 8 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 1 pm, 3 pm, 10 pm
• Sunday: 1 pm, 3 pm, 10 pm

Best Time To Post On X By Industry

According to Sprout Social, Different industries experience peak X activity at varying times:

• Hospitals & Healthcare: Mondays at 11 a.m., Wednesdays 10 a.m. to 1 p.m., and Thursdays 10 a.m. to noon. Wednesdays and Thursdays are highlighted as peak engagement days.
• Restaurants: Wednesdays noon to 3 p.m., Thursdays at 11 a.m. and 1 p.m. Wednesdays and Thursdays emerge as prime days for restaurant-related content.
• Schools & Education: Saturdays from 1 to 8 p.m. Saturdays show heightened engagement, while Fridays typically exhibit lower interaction rates.
• Travel & Hospitality: Thursdays 1 to 3 p.m., Fridays 11 a.m. and 2 p.m., Sundays 10 a.m. and noon. Thursdays, Fridays, and Sundays are key days for the travel and hospitality sectors.

Best Times to Post on X By Country

Here's a general overview of the best times to post on X by country: 

Best Times to Post on X in the UK

The best time to post on Twitter (X) in the UK falls primarily between Tuesday and Thursday from 9 a.m. to 3 p.m., with additional engagement observed on Mondays, Fridays, and Saturdays from 10 a.m. to noon. Sundays typically see lower engagement rates.

Best Times to Post on X in the US

In the United States, the optimal times to post on X are between 9 AM and 3 PM, with the most effective days being Wednesday and Friday. To maximize reach and engagement, aiming for peak engagement times is crucial, which occur at 9 AM on both Wednesday and Friday. 

How to Find Your Best Time to Post on X

Using Twitter (X) Analytics

Here’s a straightforward guide to help you navigate through it:

1. Access X Analytics: Log in to your X account and navigate to Twitter Analytics. You can access this through the dropdown menu on your profile picture.
2. Navigate to Your Tweet Activity: Once in X Analytics, click on "More" in the sidebar menu, then select "Analytics" > "Tweet activity." This section provides insights into how your tweets are performing.
3. Review Engagement Metrics: Look at metrics like impressions, engagements (likes, retweets, replies, clicks), and engagement rate (engagements per impression). These metrics help you gauge how well your tweets are resonating with your audience.
4. Analyze Timing Data: X Analytics provides a breakdown of when your followers are most active. This information is crucial for identifying peak engagement times. Look for patterns and trends in the "Audience insights" section under "Your audience."
5. Experiment with Posting Times: Based on the data from X Analytics, start experimenting with posting at different times of the day. Monitor the performance of your tweets closely to see which times generate the highest engagement rates.
6. Adjust Your Posting Schedule: Use the insights gained to refine your posting schedule. Focus on posting when your audience is most active to maximize visibility and engagement.
7. Track and Iterate: Continuously monitor your X Analytics to track changes in your audience's behavior and adjust your posting strategy accordingly. Trends may shift over time, so staying flexible is key.

Using quso.ai - Your AI Social Media Autopilot

Social media automation tools like quso.ai simplify bulk scheduling video tweets in advance, ensuring your content reaches followers during peak engagement periods effortlessly.

By conducting experiments over a month using quso.ai, you can test different posting times—morning, noon, and evening. Analyzing the resulting engagement data provides actionable insights into when your audience is most responsive, enabling you to refine your X posting strategy.

Maintaining consistency in posting frequency is also crucial for sustaining engagement. Posting short videos 1-2 times daily, created, edited and scheduled through quso.ai, strikes a balance between staying active and avoiding follower fatigue.

Aadil Verma, Social Media Manager at quso.ai, emphasizes: "Timing your tweets to coincide with peak user activity can significantly boost engagement rates." This underscores the importance of strategic scheduling 

You can also sign up on quso.ai today to facilitate effortless and effective tweet scheduling and watch your video content engagement soar. 

💡Related read: Founder Increases Social Posting Cadence by 4x With quso.ai

Other Tips for When to Post on X

• Avoid Over-Tweeting: Quality over quantity ensures each tweet receives adequate attention.
• Engage With Your Audience: Foster interaction by responding to mentions and tags promptly.
• Use #Hashtags: Enhance discoverability and engagement with relevant hashtags.
• Add Visual Content: Images and videos increase tweet engagement significantly.

💡Related read: Tips to Repurpose Old Videos to Increase ROI

Wrap Up

Understanding when to post on X can significantly boost your content's visibility and engagement. With quso.ai, scheduling tweets strategically becomes more manageable, allowing you to focus on creating impactful content. Experiment with different posting times, monitor analytics, and refine your strategy for optimal results.

‍