Social Media Engagement Rate Benchmarks by Platform
Engagement rate is the share of people who interact with a post (likes, comments, shares, saves) relative to its reach. A good rate is platform-specific — TikTok's median sits around 2.3%, while Facebook's is under 1%. Here's where each platform actually lands, measured on matured posts.
2.26%
median TikTok engagement rate — the highest of the major platforms
quso.ai — median of matured posts
| Platform | Median engagement rate | Matured posts measured |
|---|---|---|
| TikTok | 2.26% | 32,229 |
| 1.39% | 32,329 | |
| YouTube | 1.14% | 117,982 |
| 0.99% | 36,890 |
What counts as a “good” engagement rate
Engagement rate measures how many people interact with a post — likes, comments, shares, saves — relative to how many it reached. The problem with most published benchmarks is that they blend platforms together or report inflated averages, leaving creators comparing themselves to a number that doesn’t apply.
The honest answer is that a “good” rate is platform-specific, and the gaps are real. The table above shows quso.ai’s median engagement rate by platform, measured across 219,000+ matured posts.
The takeaways
- TikTok leads at a 2.26% median — the highest of the major platforms. Its feed surfaces interaction more readily than the others.
- Instagram (1.39%) and YouTube (1.14%) sit in a similar mid-band; both reward short, high-completion clips.
- Facebook’s median (0.99%) is the lowest — treat it as a reach-and-reshare platform more than an engagement one.
Read these as “what a typical post achieves,” not a stretch goal. Because they’re medians, they’re lower — and more honest — than the mean-based benchmarks you’ll see elsewhere.
How to move your numbers
Engagement follows attention, and attention follows the first second. The highest-leverage changes are a stronger hook, on-screen captions (most feeds autoplay on mute), and consistent posting. quso.ai automates the captioning and scheduling so you can ship more, more consistently — and consistency is what compounds engagement over time.
Frequently asked questions
What is a good engagement rate on social media?+
It depends on the platform. By our median benchmarks, a good rate is roughly 2.3% on TikTok, 1.4% on Instagram, 1.1% on YouTube, and 1% on Facebook. Compare yourself to the right platform — not a blended average.
How is engagement rate calculated?+
Total engagements (likes, comments, shares, saves) divided by reach or followers, as a percentage. We report it on matured posts for a consistent, comparable figure.
Why are these benchmarks lower than others I've seen?+
Because we report the median, not the mean. Averages are inflated by a handful of viral posts and overstate what a typical post achieves. The median reflects the result a normal post can realistically expect.