If you run a business and have social media, hiring a “social media person” sounds like the next move. But wait—what exactly do you need? Someone to grow your followers? Run ads? Go viral? Manage your DMs? Create content? Analyze data?

See the problem? Social media marketing isn’t a one-person job anymore. The landscape is evolving fast, and a generic "we need a social media person" approach won’t cut it. Hire the wrong person, and you’ll waste time, money, and momentum.

Let’s clear up the confusion. Here are 8 must-know social media marketing job titles for 2025—so you hire the right people and actually move the needle. 

8 Must-Know Social Media Marketing Job Titles 

1. Social Media Manager

A Social Media Manager is responsible for overseeing the overall social media strategy and ensuring it aligns with your business objectives. They create detailed plans that focus on driving engagement, brand awareness, and conversions through various social channels. 

Their role includes everything from content creation to daily management of social media platforms. A key aspect of this role is adapting strategies to meet changing algorithms, platform updates, and audience behaviors. They are the ones who ensure that each post, comment, and interaction is in line with the brand’s tone and goals.

Beyond content, a Social Media Manager tracks performance metrics to evaluate the success of campaigns and make adjustments when necessary.

This role demands both creativity and analytical skills. Social Media Managers are constantly analyzing trends, exploring new ways to engage the audience, and staying ahead of the competition. They also collaborate with other departments, such as marketing, customer support, and design teams, to ensure messaging is consistent across all touchpoints. 

Example: A Social Media Manager at a fashion brand like H&M oversees content strategy, ensuring posts align with seasonal campaigns, targeting the right demographic. They may work on campaigns like a winter collection launch, ensuring the content resonates with the target audience, tracks performance, and adjusts strategies for improved engagement.

2. Content Creator

A Content Creator is responsible for producing the content that fuels your social media channels. From engaging videos and photos to written content and memes, they create visuals and messages that speak to your audience. Content Creators need to stay on top of trends and tailor their content to the unique culture of each platform they use.

The role involves not just creation but storytelling. Content Creators take the brand’s vision and translate it into formats that resonate with followers. This means understanding both the aesthetic and emotional impact of content to make sure it aligns with the audience's needs and desires. 

Working alongside Social Media Managers, Content Creators help execute the larger strategy through engaging content. They often collaborate with designers, videographers, and even influencers to ensure content is fresh, relevant, and appealing.

Their ultimate goal is to increase visibility, boost engagement, and maintain a consistent brand narrative across all social media channels.

Example: A Content Creator for Nike could be responsible for producing engaging short-form videos showing athletes using Nike products in various sports. They focus on creating content that resonates with Nike’s audience, such as motivational workout clips or behind-the-scenes looks at athletes’ lives, which get posted on Instagram or TikTok.

3. Community Manager

A Community Manager is the bridge between your brand and your audience. They are responsible for engaging with your followers and building a loyal community around your brand. This means responding to comments, managing messages, and fostering organic interactions that build strong relationships with customers and potential clients.

The role of a Community Manager goes beyond answering questions—they actively engage in conversations, share valuable content, and encourage a sense of belonging within the online community. They ensure that every interaction aligns with the brand’s voice and values. 

Community Managers also monitor discussions and feedback, gathering insights that can be used to inform product development or future content strategies. They’re instrumental in turning followers into loyal fans who actively promote and advocate for the brand. 

Additionally, they work closely with other social media professionals to ensure that community engagement is aligned with broader social media strategies. 

Example: A Community Manager for Glossier would engage with customers on their social media platforms, responding to comments and messages, and creating a positive brand experience. They may answer questions about products, help resolve issues, or ask users to share their experiences with Glossier’s makeup products, fostering a sense of community.

4. Social Media Analyst

A Social Media Analyst is the person who turns data into actionable insights. They track and analyze key performance metrics such as engagement rates, click-through rates, and conversion rates across various social media platforms. Their role is essential for understanding how well your social media efforts are performing and how they can be improved.

This role involves using analytics tools to monitor trends, identify audience preferences, and gather insights into what works and what doesn’t. Social Media Analysts dig deep into data, providing detailed reports that help refine strategies and optimize campaigns for better results.

They often collaborate with Social Media Managers to adjust campaigns based on their findings, ensuring that social media efforts are always aligned with business objectives.

A Social Media Analyst doesn’t just focus on the numbers—they also interpret the data to forecast future trends and make recommendations for long-term strategy adjustments. 

Example: A Social Media Analyst at Coca-Cola reviews data from all their social platforms, such as Instagram, Facebook, and TikTok. They identify which posts are driving the most engagement, track consumer sentiment, and report insights to adjust Coca-Cola's digital marketing strategies to optimize its reach and impact.

5. Paid Social Specialist

A Paid Social Specialist focuses specifically on paid advertising across social media platforms. They are responsible for creating, managing, and optimizing paid ad campaigns on platforms like Facebook, Instagram, LinkedIn, and X. Their job is to ensure that the brand’s ads reach the right audience, drive traffic, and, most importantly, convert.

Paid Social Specialists analyze target demographics, design compelling ad creatives, and set budgets to ensure the ads are cost-effective. They constantly monitor ad performance, tweaking campaigns in real time to optimize results. Whether it’s adjusting bids or targeting more effectively, they’re always working to maximize the return on investment (ROI) for every ad dollar spent.

This role requires a deep understanding of social media algorithms, audience behavior, and ad tools. Paid Social Specialists are also skilled in A/B testing, using data to experiment with different ad formats, messaging, and visuals. They collaborate closely with Social Media Managers and Content Creators to ensure paid campaigns complement organic social strategies.

Example: A Paid Social Specialist at Uber manages paid campaigns to increase app downloads or ride bookings. They might run Facebook and Instagram ads targeted at city-specific audiences, using A/B testing to optimize ad creatives and refine targeting to increase conversions, ensuring they maximize the ad budget.

6. Influencer Marketing Manager

An Influencer Marketing Manager is responsible for building relationships with influencers to promote your brand. They identify potential influencers who align with your brand’s values and target audience, negotiate partnerships, and oversee the execution of influencer campaigns.

The role involves managing the entire lifecycle of an influencer marketing campaign, from identifying the right influencers to managing contracts, content creation, and performance tracking. Influencer Marketing Managers also ensure that influencer content is on-brand and that it engages the target audience in a meaningful way.

Influencer Marketing Managers need to be skilled negotiators and excellent communicators. They maintain strong relationships with influencers, ensuring smooth collaboration and a positive brand image. This role requires a mix of creative and analytical thinking, as influencers need to be integrated seamlessly into broader social media strategies.

Example: An Influencer Marketing Manager for Sephora works to secure partnerships with beauty influencers who will promote Sephora products. They might partner with popular beauty YouTubers or Instagram influencers to show makeup tutorials using new products, helping build brand awareness and drive online sales.

7. Social Media Strategist

A Social Media Strategist is the person responsible for creating long-term plans that guide your brand’s social media efforts. They analyze your target audience, research competitors, and assess current social media trends to create an overarching strategy that aligns with your business objectives.

A Social Media Strategist focuses on the big picture, determining which platforms to prioritize, what types of content to create, and how to structure campaigns to maximize impact. They also stay on top of emerging trends, tools, and platform updates to ensure that your brand remains competitive and innovative in its social media efforts.

Social Media Strategists work closely with Social Media Managers to ensure that daily posts and campaigns align with the long-term vision. They also track the performance of social media activities, refining strategies as needed. Their role is essential for brands that want to create a cohesive, consistent social media presence that supports long-term goals and drives sustainable growth.

Example: A Social Media Strategist at L'Oréal would devise long-term social media plans, ensuring L'Oréal's presence on platforms like Instagram, TikTok, and YouTube aligns with its global beauty campaigns. They decide on content themes, select influencers, and analyze trends to make sure the brand’s presence stays ahead of competitors.

8. Social Commerce Specialist 

A Social Commerce Specialist bridges the gap between social media and e-commerce, turning followers into customers. Their job is to optimize the shopping experience directly on platforms like Instagram, TikTok, and Facebook by setting up in-app stores, shoppable posts, and live shopping events. They track consumer behavior, refine sales funnels, and ensure the buying process is as seamless as possible.

Beyond just selling, they create engaging content that nudges users toward purchases—think interactive polls, product demos, and influencer collaborations.

They also monitor trends like user-generated content and social proof to improve trust and conversion rates. Their expertise lies in blending marketing with sales, ensuring the brand’s social presence isn’t just about engagement but also revenue.

Example: A Social Commerce Specialist at Sephora might run Instagram Live shopping sessions where beauty influencers show products in real time. They’d also optimize Sephora’s TikTok Shop presence, making trending products easily purchasable with a single tap.

Leverage the Right Talent for Social Media Marketing Success

The social media landscape has evolved—what used to be a single role of Social Media Manager is now a team of specialists, each handling a crucial aspect of digital growth. 

Now that you know the must-know job titles in the social media marketing space, use this knowledge when you hire. Instead of a one-size-fits-all approach, build a team tailored to your goals—whether it’s boosting engagement, driving sales, or scaling brand awareness. 

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