Your Facebook business page is probably one of the most important tools for engaging with your audience, and you want it to look its best. One way to really level up your page is by adding highlights—those neat, organized story sections that catch people’s eyes.

You’ve probably seen your competitors adding those stylish highlights to their Facebook pages, and you’re left wondering how they’re doing it. You want that same sleek look but don’t know where to start.

The good news is, adding highlights on Facebook is simpler than it may seem. In this guide, we’ll show you exactly how to add highlights, so your business can stand out too. Let’s dive in and make your Facebook page pop!

What are Facebook Highlights?

Facebook Highlights are a way to showcase your best stories at the top of your business page. They appear as organized, circular thumbnails that are perfect for grouping related stories together—whether it’s promotions, customer testimonials, or behind-the-scenes content.

These highlights stay on your page for as long as you want, making it easy for visitors to quickly find the content that best represents your brand. Think of them as your page’s spotlight, where you can feature your most important or eye-catching content for maximum impact.

How to Add Highlights on Facebook

Creating highlights on Facebook is a simple yet effective way to show your best stories and keep your audience engaged. With just a few steps, you can easily curate content that’s visually appealing and easy to find. Here’s a quick guide to get you started!

Step 1: Access Your Profile/Page

Open the Facebook app and tap on your profile picture. This will take you straight to your personal profile/page, where you can manage your content and past stories. It’s your starting point for creating highlights.

Step 2: Start a New Highlight

Under your profile/page image, you’ll see the 'Story Highlights' section. Tap 'New' to begin creating your highlight. This is where you’ll select and organize the stories you want to showcase.

Step 3: Choose Your Stories

Go through your story archive and pick the ones you want to feature. You can combine multiple stories to create a cohesive highlight that tells a story or shares key moments. Think of this as your chance to highlight what matters most to your audience!

Step 4: Pick a Cover Image

Choose a cover image that best represents your highlight’s theme. It’s the first thing your audience will see, so make sure it’s eye-catching and relevant to the content inside.

Step 5: Finalize and Share

Once you’ve selected your stories and cover image, tap 'Done.' Your highlight is now live on your profile, ready to be explored by your audience. It will appear prominently, making it easy for viewers to see your curated moments.

Benefits of Using Facebook Highlights

Facebook highlights are more than just a way to organize your content—they offer several advantages that can help your business page shine and boost engagement. Here’s how using highlights can work in your favor.

1. Improved Organization

Facebook highlights give you a neat and structured way to display your best content. Instead of having your stories scattered all over, you can group them into categories like "Customer Reviews," "Behind the Scenes," or "Product Launches."

This organization not only keeps your page looking tidy but also makes it easier for visitors to find what they’re looking for. It’s an effective way to highlight your business’s most important moments without overwhelming your audience.

2. Increased Engagement

With highlights, your audience can quickly access your best content, which keeps them engaged for longer periods. When your stories are easily accessible and organized, visitors are more likely to click and explore, leading to better interaction with your content. 

Highlighting your most engaging stories can help drive more views, likes, comments, and shares. Essentially, your highlights keep your audience hooked and encourage them to dive deeper into your brand’s story.

3. Show Brand Personality

Your highlights are a great opportunity to show what makes your business unique. Whether it’s a behind-the-scenes look, customer testimonials, or special events, you can use highlights to give your followers a deeper connection to your brand.

These highlights act as a visual portfolio of your business’s personality and values, helping build trust with your audience. It’s a powerful tool to communicate your brand’s story in a way that’s both engaging and authentic.

4. More Professional Look

Having well-curated highlights can make your Facebook page look more polished and professional. Instead of just letting your stories disappear after 24 hours, you can preserve your best content in a way that highlights the quality of your business.

This organized presentation can leave a lasting impression on new visitors, making them more likely to trust your brand and stay engaged. A professional look helps differentiate you from the competition and makes your page stand out.

5. Increased Visibility for Important Content

Sometimes, important stories can get lost in the shuffle of your feed. With Facebook highlights, you can ensure that your most crucial content stays at the top of your page, where it’s easy to find.

Whether it’s an upcoming sale, a new product, or a customer success story, highlights let you keep your top posts visible and accessible at all times. This visibility can drive more attention to key moments and help generate more conversions for your business.

Tips on Managing Facebook Highlights

Managing your Facebook highlights effectively can make a big difference in keeping your page organized and engaging. Here are some tips to help you keep your highlights fresh, relevant, and easy for your audience to explore.

1. Keep It Updated

Your highlights are a key part of your Facebook presence, so it’s important to keep them up-to-date. Whenever you have new content—whether it’s a product launch, an event, or a customer story—add it to your highlights.

This shows that your page is active and relevant. Regularly refreshing your highlights keeps your audience engaged and encourages them to come back for new content. Plus, fresh highlights give your business a polished, dynamic look that sets you apart.

2. Organize by Theme

To make your highlights easy to navigate, organizing them by theme is a smart move. Group similar stories together, like "Customer Testimonials," "New Arrivals," or "Promotions." This helps your visitors find exactly what they’re looking for, whether they want to see reviews or learn more about your services.

It also creates a more structured look for your profile, which boosts professionalism and improves the user experience. Clear themes will make your content more accessible and appealing.

3. Refresh Your Cover Image

Your cover image is the first thing people see when they visit your highlights, so make sure it’s eye-catching and relevant. Over time, you can switch up your cover images to reflect new campaigns, seasonal content, or updates to your business.

A well-chosen cover image can spark interest and encourage your audience to dive into the stories inside. Changing these images every so often keeps things visually fresh and shows your followers that you’re active and attentive to detail.

4. Avoid Overcrowding

While it might be tempting to add every story you post to your highlights, less is more. Keep your highlights focused on your best and most important content. Overloading them with too many stories can overwhelm your audience and make it harder for them to find what’s relevant.

Aim for a clean, concise selection that truly reflects your brand’s key moments. This makes it easier for visitors to digest your content and ensures your page feels organized and purposeful.

5. Monitor Engagement

Pay attention to how your audience engages with your highlights. If certain stories are getting more views or interactions, this can give you valuable insight into what your followers care about most.

Use this data to shape future content and highlight the types of posts that resonate best with your audience. Monitoring engagement helps you refine your strategy and keep your content aligned with what your followers want. It’s a great way to ensure your highlights remain relevant and impactful.

Leverage Facebook Highlights to Boost Your Business

Facebook highlights are a great way to showcase your best content, stay organized, and keep your audience engaged. Now that you know how to add Facebook highlights, their benefits, and some key tips for managing them, it’s time to put these strategies into action. By curating and organizing your stories effectively, you can create a more engaging and visually appealing page that helps you connect with your followers and show your brand’s personality.

And if you need any help creating or managing content for your Facebook, log in or sign up for quso.ai and let us help you take your Facebook marketing to the next level.

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