Social media managers face constant change. From deciphering algorithms to keeping up with trends, one key aspect that remains crucial is understanding the sizes of social media images. This guide covers the latest recommendations for social media image sizes across various platforms to help you keep your content visually appealing and optimized for engagement. This guide also includes pro tips for optimizing your images to ensure they look perfect across all channels.
Why Social Media Image Sizes Matter?
Ensuring that your images meet the specified social media image size requirements helps maintain a professional appearance and maximizes engagement. Properly sized images avoid pixelation, stretching, and awkward cropping, leading to better user experience and higher interaction rates.
With the majority of users accessing social media via mobile devices, optimizing your images for mobile view is crucial. Desktop previews often give a misleading impression of how your images will appear on mobile. Ensure your social media image size is optimized for mobile to reach your audience effectively.
Square In-Feed Image or Carousel: 1080x1080 px (1:1 aspect ratio)
Vertical In-Feed Image or Carousel: 1080x1350 px (4:5 aspect ratio)
Landscape In-Feed Image or Carousel: 1080x566 px (1.91:1 aspect ratio)
For Instagram Stories, ensure you leave about 250 pixels of space at the top and bottom to prevent overlap with your profile photo or CTA buttons. The maximum file size for Instagram images is 8 MB.
Instagram Profile Image Sizes
Profile Image: 320x320 px (1:1 aspect ratio)
Story Highlight Cover: 110x110 px (1:1 aspect ratio)
Although Instagram displays profile pictures at 110x110 pixels, uploading a 320x320 pixel image ensures better quality. Make sure the focus is centered to avoid cropping issues.
Photos on LinkedIn should be at least 552x276 pixels, with a recommended width of 1080 pixels. The maximum file size for photos is 5 MB. Read our LinkedIn post specs guide for detailed understanding of dimensions and sizing.
While TikTok supports 16:9 and 1:1 ratios, sticking to a vertical 9:16 format prevents black bars. Supported file types include MP4, MOV, JPEG, and PNG.
TikTok Profile Image Sizes
Profile Image: 200x200 px (1:1 aspect ratio)
Although TikTok accepts profile photos as small as 20x20 pixels, using at least 200x200 pixels ensures better quality.
Square In-Feed Image or Carousel: 1080x1080 px (1:1 aspect ratio)
Vertical In-Feed Image or Carousel: 1080x1350 px (4:5 aspect ratio)
Landscape In-Feed Image or Carousel: 1080x566 px (1.91:1 aspect ratio)
To avoid distortion and slow loading times, adhere to these sizes. Like Instagram, leave about 250 pixels of space at the top and bottom of Facebook Story content. Facebook carousel posts can include between 2 and 10 photos.
Facebook Profile Image Sizes
Profile Picture: Minimum 196 x 196 pixels
Cover Image: Recommended 820 x 315 pixels; minimum 400 x 150 pixels
Post: 1200 x 628 pixels (horizontal), 1080 x 1080 pixels (square), or 1080 x 1350 pixels (portrait)
Event Cover Image: 1920 x 1005 pixels
Group Cover Image: 1640 x 856 pixels
Facebook Ads
Square Image Ads: 1080 x 1080 pixels; aspect ratio of 1:1.
Carousel Ads: 1080 x 1080 pixels; aspect ratio of 1:1.
Collection Ads: 1080 x 1080 pixels; aspect ratio of 1:1.
Right Column Ads: 1080 x 1080 pixels; 254 x 133 pixels (minimum).
Landscape Image Ads: 1200 x 628 pixels; aspect ratio of 1.91:1.
Vertical Image Ads: 1080 x 1350 pixels; aspect ratio of 4:5.
Facebook Stories Ads: Best size is 1080 x 1920 pixels; aspect ratio of 9:16.
Profile images on Facebook are displayed differently on mobile and desktop, so use a photo that is at least 196x196 pixels. The image will be displayed as a circle, so center the focus to avoid cropping.
In today's digital age, visual content is king—whether you're promoting a brand, sharing a video, posting news updates, or uploading memes. The social media image sizes play a crucial role in conveying your brand's message and making a lasting impression on your audience.
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Allan is a Content Writer at Vidyo. He has created content for some of the fastest-growing tech startups and enjoys explaining complex marketing topics in an easy-to-understand way. LinkedIn