In the ever-evolving landscape of social media, timing can significantly influence the reach and engagement of your content. This blog post will explore the best time to post on social media in 2024, providing insights for various platforms, including TikTok, YouTube, Instagram, LinkedIn, and Twitter. We'll also discuss how to determine the optimal posting times for your specific audience.

Best Time to Post on TikTok

vidyo.ai has analyzed global engagement data to determine the best times to post on TikTok. Here are the top times for each day:

• Monday: 6 AM, 10 AM, 10 PM
• Tuesday: 2 AM, 4 AM, 9 AM
• Wednesday: 7 AM, 8 AM, 11 PM
• Thursday: 9 AM, 12 PM, 7 PM
• Friday: 5 AM, 1 PM, 3 PM
• Saturday: 11 AM, 7 PM, 8 PM
• Sunday: 7 AM, 8 AM, 4 PM

These times reflect when user activity is highest, increasing the chances of your content being seen and engaged with.

How to Find Your Best Time to Post on TikTok

1. Switch to a Pro Account
   • Open TikTok and go to your profile.
   • Tap the three dots (menu) in the top right corner to access settings.
   • Select "Manage Account" and then "Switch to Pro Account."
   • Choose your account type (Creator or Business) and complete the setup.
2. Access TikTok Analytics
   • Go to your profile.
   • Tap the three dots (menu) in the top right corner to access settings.
   • Select "Creator Tools" or "Business Suite" depending on your account type.
   • Tap "Analytics."
3. Analyze Follower Activity
   • In the Analytics section, navigate to the "Followers" tab.
   • Review the "Follower Activity" section to see when your followers are most active. This data is presented in a bar chart showing activity by hour and day.
   • Note the peak times when your followers are online.
4. Performance
   • Go to the "Content" tab in the Analytics section.
   • Review the performance of your recent videos, focusing on metrics like views, likes, comments, and shares.
   • Identify patterns in your top-performing videos, such as the time and day they were posted.
5. Experiment with Posting Timessome text
   • Based on your follower activity and content performance data, create a posting schedule that includes different times and days.
   • Post consistently at these times for a few weeks using vidyo.ai’s TikTok post scheduler. Then track the performance of your posts to see which times yield the highest engagement.

💡Related read: YouTube Shorts vs TikTok: What’s Best for Short-Form Videos?

Best Time to Post on YouTube

Unlock latest insights with our detailed guide revealing the best time to post on YouTube and YouTube Shorts. 

Young Audience (18-25)

According to Views4You, young adults prefer watching YouTube videos during two distinct time slots:

• 12 AM - 2 PM
• 6 PM - 9 PM

Mid-Aged Audience (26-40)

• 7 PM - 10 PM

Female Audience

• Fridays at 8 PM

Male Audience

• 7 PM - 10 PM

Worst Time to Post on YouTube

• Weekdays and weekends: 1 AM - 6 AM
• Mondays: 4 AM - 5 AM
• Saturdays: 8 AM

How to Find Your Best Time to Post on YouTube

1. YouTube Analytics Dashboard
   • Navigate to YouTube Studio > Analytics and find the "When your viewers are on YouTube" graph.
2. YouTube Realtime Graphs
   • Utilize the "Realtime" graph for hour-by-hour viewer data within the past 48 hours.
3. Identify Patternssome text
   • Maintain a spreadsheet of hourly data for at least a month to identify recurring patterns across different days and times.

💡Related read: How to Build a Community on YouTube in 10 Easy Steps

Best Time to Post on Instagram

For comprehensive insights into the optimal posting times, read our guide on the best time to post on IG for boosting your followers to 2x!

• Monday: 9 AM - 10 AM
• Tuesday: 9 AM - 10 AM
• Wednesday: 5 AM, 11 AM, and 3 PM
• Thursday: 12 PM and 5 PM
• Friday: 9 AM - 10 AM and 5 PM - 6 PM
• Saturday: 8 AM - 12 PM
• Sunday: 10 AM - 2 PM

Best Time to Post on Instagram by Country

• Australia: Weekdays from 6 PM to 8 PM and weekends from 11 AM to 1 PM
• United States: 8 AM and 5 PM on weekdays, and 9 AM on weekends
• United Kingdom: 8 AM and 5 PM on weekdays, and 12 PM to 2 PM on weekends
• Malaysia: 12 PM to 2 PM and 6 PM to 8 PM on weekdays, and 10 AM to 12 PM on weekends
• Canada: 9 AM and 6 PM on weekdays, and 10 AM to 12 PM on weekends
• Europe: 8 AM and 5 PM on weekdays, and 10 AM on weekends
• India: 7:30 PM on weekdays, and 8:30 PM on weekends

Worst Time to Post on Instagram

• Wednesday: 10 AM - 4 PM
• Thursday Night: 9 PM - 11 PM

💡Related read: How Does the Instagram Algorithm Work? [+2024 Changes]

How to Find Your Best Time to Post on Instagram

1. Analyze Competitors
   • Use tools like NapoleonCat and Preview to analyze competitors' engagement metrics.
2. A/B Testing
   • Post at different times using vidyo.ai’s Instagram post scheduler to identify patterns of higher engagement.
3. Align with Audience Patterns
   • Tailor content to align with your audience's daily routines and interests.
4. Track Engagement Rates
   • Calculate your engagement rate and observe how it fluctuates with posting times.
5. Use Instagram Insights
   • Set your account to Business or Creator mode to access Instagram Insights for audience demographics.

Best Time to Post on LinkedIn

Are you a business owner scrambling to find the best time to post on your LinkedIn business page? Check out our guide linked above!

• Monday and Friday: 9 AM to 10 AM
• Tuesday: 11 AM to 12 PM
• Wednesday: 1 PM to 2 PM
• Thursday: 2 PM to 3 PM
• Weekend: 10 AM to 11 AM

Best Time to Post on LinkedIn By Country

• United Kingdom: Tuesday and Wednesday from 10 AM to 12 PM, and Thursday at 10 AM
• United States: 9 AM and 5 PM on weekdays

Best Time to Post on LinkedIn By Industry

• Hospitals & Healthcare: Wednesdays from 10 AM to noon and Thursdays from 2 PM to 4 PM
• Restaurants: Wednesdays from noon to 3 PM and Thursdays from 9 AM to 11 AM
• Schools & Education: Tuesdays at 11 AM
• Travel & Hospitality: Tuesdays from 10 AM to 2 PM, Wednesdays from noon to 4 PM, and Thursdays from 1 PM to 4 PM

Worst Time to Post on LinkedIn

• Monday Mornings
• After Business Hours

💡Related read: Your One-Stop LinkedIn Algorithm Guide 2024: It’s Not too Late to Grow

Best Time to Post on Twitter 

For a detailed guide, read our latest post on the best posting times on Twitter. 

• Monday: 10 AM, 2 PM, 4 PM
• Tuesday: 1 PM, 3 PM, 10 PM
• Wednesday: 1 PM, 3 PM, 6 PM
• Thursday: 3 PM, 5 PM, 8 PM
• Friday: 5 AM, 1 PM, 3 PM
• Saturday: 1 PM, 3 PM, 10 PM
• Sunday: 1 PM, 3 PM, 10 PM

Best Time to Post on Twitter By Industry

• Hospitals & Healthcare: Mondays at 11 AM, Wednesdays 10 AM - 1 PM, and Thursdays 10 AM - 12 PM
• Restaurants: Wednesdays noon - 3 PM, Thursdays at 11 AM and 1 PM
• Schools & Education: Wednesdays from 10 AM - 1 PM, and Thursdays 2 PM - 3 PM
• Travel & Hospitality: Tuesdays from 8 AM to 10 AM and Thursdays from 1 PM to 2 PM

Worst Time to Post on Twitter

• Mondays: 8 PM to 11 PM
• Wednesdays: 10 PM to 1 AM

Automatically Schedule Posts at Peak Times with vidyo.ai

vidyo.ai's Social Media Scheduler provides a seamless scheduling and posting experience, consolidating all your social media marketing activities into one powerful platform.

• Perfect Timing, Every Time: Forget the guesswork! Ensure your posts go live at the optimal times by bulk-scheduling them in advance.
• Boost Engagement Effortlessly: Our AI-generated social media descriptions ensure your messages are well-optimized for search rankings and visibility.
• Focus on Quality, Not Timing: Say goodbye to tedious manual scheduling. Concentrate on crafting exceptional content while vidyo.ai ensures it reaches your audience at the perfect moment.

Sign up on vidyo.ai to stay updated with trends and optimize your marketing strategy with our all-in-one social media suite.