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Ever posted a video on Instagram only to watch it flop with minimal engagement? You're not alone. Despite Instagram's algorithm favoring video content more than ever, most creators struggle with technical specifications, format confusion, and posting mistakes that kill their reach before they even start.
The stakes are high: with over 2 billion monthly active users consuming video content daily, getting your Instagram videos wrong means missing out on massive opportunities for growth and engagement.
Whether it's posting pixelated footage, using the wrong aspect ratio, or falling short on optimization—these technical mistakes can make even great content look amateur.
This comprehensive guide breaks down everything you need to know about Instagram post specifications – from feed posts and carousels to Stories and Reels. You'll learn exactly which dimensions, file sizes, and formats to use for maximum impact across every Instagram video format.
The most common form of video you’d see is Instagram’s Feed videos. Here are the video size and specifications:
Instagram Carousel video ads help you get more engagement as it’s easier to just scroll through the feed and consume the content.
Recommended- 1080px wide by 1350px tall with an aspect ratio of 1:1
Since October 2010 Instagram stories have been the easiest way for everyone to share and consume content on Instagram.
Here are the specifications for Instagram video stories that can help you with better engagement.
Launched in August 2020 Instagram reels entered and captured a major user base in the short form video content domain. And in the beginning the maximum duration was 15 seconds and today you can record videos with the duration of 90 seconds.
With Instagram Reels you can share multiple clips just like TikTok, edit it, add effects, text and filters from its native editor.
But to make the most use of it you need to understand the right set of dimensions for Instagram Reels.
💡 Maximize your reach! Discover the Best Times to Post on Instagram to boost views and likes for ultimate Instagram success.
💡 Plan Ahead for Success! Discover the Complete Guide to Scheduling Instagram Posts and simplify your content management for maximum impact and growth.
The popularity of Instagram videos is increasing with each passing day and not creating video content on Instagram is like sabotaging your growth. And we understand that staying consistent with creating viral worthy Instagram videos and posting it timely can be a struggle. Which is why, quso.ai (previously vidyo.ai) centralizes everything for you in one platform.
You can edit your videos, clip them, and schedule your content in advance through our AI Content Planner to be consistent with your Instagram posting schedule.
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In 2024, Instagram supports various post sizes, including square (1:1 aspect ratio) at 1080 x 1080 pixels, landscape (1.91:1 aspect ratio) at 1080 x 566 pixels, and portrait (4:5 aspect ratio) at 1080 x 1350 pixels.
The best size for an Instagram post is 1080 x 1080 pixels with a 1:1 aspect ratio for square images. For portrait posts, 1080 x 1350 pixels with a 4:5 aspect ratio provides the best display.
Instagram Reels should be 1080 x 1920 pixels with a 9:16 aspect ratio for optimal display. This vertical format ensures your content fills the screen and aligns with the platform's design.
Empower Your Digital Story