Your Instagram feed is probably overflowing with AI content right now. Some are using AI tools to jazz up their posts, others are creating entire videos with just a prompt, and hey, some are even working with AI influencers—yep, virtual personalities that are taking the platform by storm.

Brands all over the world are jumping on the AI influencer bandwagon, and it’s no surprise why. These virtual stars are making a real impact, driving engagement, and connecting with audiences in ways we never imagined.

If your business isn't jumping on the AI influencer train, you might miss out. But here's the twist: with so many AI influencers flooding Instagram, how do you pick the ones that are truly moving the needle?

If you’ve been considering an AI influencer for your brand, now’s the time to take the leap. In this blog, we’ll introduce you to the top 10 AI influencers on Instagram who are making waves in 2025. Let’s dive in and see who's driving the future!

What is an AI Influencer?

An AI influencer is a virtual personality created using artificial intelligence, designed to mimic human behavior, appearance, and engagement. Unlike traditional influencers, these digital stars are entirely computer-generated but can interact with followers, create content, and promote brands just like a real person.

AI influencers are typically built using advanced technologies such as machine learning, CGI (computer-generated imagery), and natural language processing. They can have social media profiles, appear in videos, and even collaborate with brands on sponsored posts.

Top 10 AI Influencers on Instagram for 2025

1. Lu do Magalu

Lu do Magalu is one of the top AI influencers on Instagram, with over 7 million followers. Exclusively partnered with Magazine Luiza, one of Brazil’s largest retail brands, she uses her Instagram to showcase products, including unboxing videos and reviews.

Originally created in 2009 as a virtual assistant, Lu’s Instagram presence has skyrocketed, making her one of the most well-known AI influencers in Brazil. Her engaging content has made her a go-to for product promotions on the platform.

2. Lil Miquela

Miquela is one of Instagram's biggest AI influencers, with 2.4 million followers. Created by Cain Intelligence and managed by Brud’s Trevor McFedries and Sara DeCou, she has taken the digital and fashion worlds by storm. In 2018, Time Magazine recognized her as one of the 25 Most Influential People on the Internet.

Miquela’s Instagram is a blend of fashion, music, and social advocacy. She’s collaborated with top brands like Dior, Calvin Klein, Prada, and Givenchy, and even dropped hit singles like "Not Mine" and "Money." Her Instagram presence isn’t just about looks; Miquela uses her platform to raise awareness on important social issues, solidifying her as a cultural icon.

3. Shudu Gram 

Shudu Gram is known as the world’s first digital supermodel, created by fashion photographer Cameron-James Wilson in April 2017. Inspired by the "Princess of South Africa" Barbie doll, Shudu's stunning look has made her a standout figure in the fashion industry.

With over 237K followers on Instagram, she’s collaborated with top brands like Vogue and S-iR, cementing her place as a leading virtual influencer.

While Shudu’s success is undeniable, her creation has sparked controversy, particularly because she is portrayed as a black woman, yet designed by a white man. Despite this, her striking presence continues to make waves in the fashion world, influencing trends and breaking barriers.

4. Imma

Imma, an AI influencer from Japan, has made a significant impact in the digital space since her creation by Aww Inc. in 2018. With around 388,000 Instagram followers, she’s known for her signature pink bob and fashionable flair. Imma has collaborated with renowned brands like IKEA, Lenovo, and Porsche Japan.

Her appearances at major events, such as the 2020 Paralympics closing ceremony and Paris Fashion Week with Masayuki Ino’s Doublet collection, have further elevated her status in both the virtual and real worlds.

5. Leya Love

Leya Love is an AI influencer with over 500k Instagram followers, known for her unique focus on environmental advocacy. Unlike many virtual influencers who focus on fashion or brand collaborations, Leya uses her platform to raise awareness about environmental issues and inspire positive change.

Created by Cosmiq Universe AG, a Swiss-based media company, Leya engages with real environmentalists and encourages her followers to take action for a sustainable future. Her dedication to nature and the planet has earned her recognition beyond social media

Leya co-authored the Amazon best-selling book Life Values: When Dreams Become True and spoke at the 2021 UN Global Youth Summit. Her commitment to environmental causes, paired with her emotional intelligence, has made her a leading figure in the virtual influencer space.

6. Blawko

Blawko, also known as Blawko22, is a digital influencer with a love for streetwear and a rebellious edge. Created by Brud, Blawko has gathered over 140,000 Instagram followers, thanks to his unique personality, tattoos, and interests in fashion, music, and gaming. His content strikes a chord with Gen Z, who connect with his laid-back yet edgy vibe.

Blawko’s influence showcases the diversity of AI influencers, appealing to a younger, trend-savvy audience. His success underscores the growing role of virtual personalities in shaping the digital culture we see today, bridging the gap between fashion, music, and gaming.

7. Aitana Lopez

Aitana Lopez, Spain’s first AI influencer, was created by Rubén Cruz, the founder of the fashion agency The Clueless. With her striking pink hair and lifelike appearance, Aitana has quickly gained attention in the world of virtual influencers. Rubén created her in response to challenges with traditional human models, and she has successfully made a name for herself in the industry.

Aitana boasts around 350,000 Instagram followers, and her brand revolves around her interests in fitness, gaming, and fashion. She has partnered with well-known brands such as Big, Olaplex, and Brandy Melville Spain. Additionally, she has collaborated with the respected Llongueras hair and beauty company, cementing her place in the world of digital influence.

8. Rozy

Rozy is a South Korean AI influencer with 177,000 Instagram followers, known for her trendy fashion sense and vibrant, engaging personality. Created by Sidus Studio X, Rozy shares a mix of content that includes her fashionable outfits, daily musings, and adventures around Seoul, making her a favorite among local social media users.

Rozy’s ability to connect with her audience and her relatability highlights the growing appeal of AI influencers worldwide. Her success illustrates how virtual personalities can resonate with diverse groups, establishing their influence both in Korea and beyond.

9. Guggimon 

Guggimon is an AI influencer with a rebellious and quirky personality, created by Superplastic. Known for his love of horror, he made his debut in June 2019 and quickly attracted a following for his bold and unconventional style.

With a unique self-description as a "fashion horror artist & mixtape producer," Guggimon’s Instagram content combines elements of horror culture, fashion, and pop culture. His favorite things include designer toys, axes, and music by Billie Eilish, with a nod to horror classics like The Shining. His fame skyrocketed further when he joined Steve Aoki on the Color of Noise tour, earning him more recognition in both the music and digital spaces.

Guggimon’s Instagram showcases his wild adventures, from attending red carpet events to causing a bit of mischief. His growing popularity reflects the creative potential of AI influencers and their ability to break into different niches, from fashion to music to digital art.

10. Zoe Dvir

Zoe Dvir is an AI virtual influencer created by photographer and digital artist Zoey Dvir, with over 25,000 Instagram followers. Known for her playful style and youthful charm, Zoe shares a unique blend of content, from fashion and art to glimpses of her whimsical digital world.

Zoe’s artistic approach to social media sets her apart from other AI influencers, offering a fresh and creative perspective. Her growing popularity highlights the exciting potential of AI in digital content creation and how virtual personalities are shaping the future of social media.

How to Create Your AI Influencers for Instagram

To create an AI influencer, start by selecting a trusted AI influencer generator. We recommend using quso.ai’s AI influencer for creating realistic and engaging avatar videos. It’s easy to use and reliable, enabling you to create customized influencers that align with your brand’s voice and vision.

Here’s how you can create AI influencer videos with quso.ai’s AI influencer:

1. Log in or Sign up for quso.ai.

2. From the dashboard, head over to the AI Influencer.

3. Next, choose the influencer for your video, pick the desired language, and input your script. If you're short on ideas, simply type a prompt, and the app will automatically generate a script for you. Then, hit "Generate Video" to bring your vision to life.

4. Voila! AI has processed your input and is now creating your video. Simply head to the homepage to view your AI influencer video.

And that's it! You can now edit your video, add subtitles, download your AI influencer video, or schedule it for social media using quso.ai’s built-in scheduling feature.

Leverage AI Influencers for Instagram Marketing

Now that you know about the top 10 AI influencers on Instagram, it’s time to put the knowledge to work. Study and analyze their content, understand what makes them stand out, and then start creating your own AI influencer. By doing so, you can tap into the power of virtual personalities to grow your Instagram presence and engage with a wider audience in creative and impactful ways.

Need help bringing your ideas to life? Log in or sign up to quso.ai and kickstart your Instagram content creation journey!