E-commerce brands are jumping on the AI influencer trend, and it's no surprise why. These digital stars are taking over platforms like Instagram, TikTok, and YouTube, creating buzz, driving engagement, and helping brands connect with audiences in new and exciting ways. The best part? They’re not just trending—they’re delivering real results for businesses.

But here’s the catch: with so many AI influencers out there, how do you know which ones are making a real impact for eCommerce brands?

If you’ve ever thought about leveraging an AI influencer for your own business, now’s the time to dive in. In this blog, we’ll walk you through the top 10 AI influencers who are shaking up the eCommerce space in 2025. Let’s check out who’s leading the charge!

What is an AI Influencer?

An AI influencer is a digital avatar that brings your ideas to life—powered by artificial intelligence. These influencers aren’t just static images; they’re animated, with the ability to read scripts and deliver messages with lifelike facial expressions, voice modulation, and body movements. It’s like having a real person in your video but without the hassle of recording or expensive production setups.

Top AI Influencers for E-commerce Brands in 2025

1. Lu do Magalu

Lu do Magalu is one of the biggest AI influencers, with over 7 million followers across social media platforms. Exclusively working with Magazine Luiza, one of Brazil’s largest retail companies, she promotes various products through her Instagram profile, including unboxing videos and product reviews.

Originally created in 2009 as a virtual personal assistant, Lu has since expanded her reach to Magazine Luiza's website and mobile apps. Her massive social media presence has helped make her one of the most visible AI personalities, particularly in Brazil. 

2. Lil Miquela

Lil Miquela, a 19-year-old virtual music artist from Los Angeles, is one of the most prominent AI influencers. Created by Cain Intelligence and managed by Brud, she has gained 2.5 million followers on Instagram and made waves in both music and fashion.

Her unique style has earned her collaborations with major brands like Dior, Calvin Klein, Prada, and Givenchy. Lil Miquela's influence extends beyond fashion, as she’s also known for her music releases, including hits like “Wasted” and “Not Mine,” and has been featured alongside celebrities such as Bella Hadid and Millie Bobby Brown.

Her cultural impact is significant—she was named one of Time Magazine’s 25 Most Influential People on the Internet in 2018 and continues to influence both the fashion and entertainment industries.

3. Leya Love

Leya Love is a unique AI influencer who stands out for her commitment to environmental advocacy rather than fashion or brand promotions. With around 549,000 followers on Instagram, Leya uses her platform to raise awareness about nature and the importance of environmental preservation.

Created by the Swiss-based media company Cosmiq Universe AG, Leya engages in meaningful conversations with environmentalists, making her a powerful voice in the digital space for eco-consciousness.

Leya’s impact extends beyond social media—she co-authored the Amazon best-selling book Life Values: When Dreams Become True and was a featured speaker at the UN Global Youth Summit in 2021.

Recently, she also secured a paid collaboration with Impact Investing Solutions, solidifying her role as a key figure in promoting sustainable initiatives.

4. Shudu Gram

Shudu Gram, known as the world’s first AI digital supermodel, was created by photographer Cameron-James Wilson. With her stunning beauty and flawless complexion, Shudu has garnered over 200,000 followers on Instagram and made a name for herself in the fashion world. She’s modeled for major brands like Balmain, Fenty Beauty, and SONY, solidifying her place as a trailblazer in digital modeling.

Her rise to fame challenges traditional beauty standards, bringing a fresh perspective to the fashion industry. Shudu's presence has sparked conversations about inclusivity and representation, promoting a more diverse view of beauty. 

5. Bermuda

Bermuda, the "most controversial CGI influencer," was created by Trevor McFedries and Sara DeCou, the same minds behind Lil Miquela. With a bold and outspoken personality, Bermuda has amassed around 220,000 followers on Instagram. Known for her glamorous lifestyle and unapologetic views on politics and climate change, she’s earned partnerships with high-profile brands like Chanel, before going inactive in 2020.

What makes Bermuda stand out in the AI influencer space is her playful and edgy nature, which contrasts with the polished, typical personas of other digital models. Her wild yet relatable personality has helped her build a strong, loyal following, making her an intriguing figure in the virtual influencer world.

6. Imma

Imma, an AI influencer from Japan, has made quite a name for herself in the digital world. Created by Aww Inc. in 2018, she boasts around 388,000 followers on Instagram. Known for her signature pink bob and chic fashion sense, Imma has partnered with renowned brands like IKEA, Lenovo, and Porsche Japan.

Her presence at events like the 2020 Paralympics closing ceremony and her appearance in Masayuki Ino's Doublet collection at Paris Fashion Week further solidified her status in both the virtual and real worlds.

Imma’s influence goes beyond just fashion—she brings together AI, culture, and technology in a way that resonates globally. Her relatable posts about life in Tokyo, combined with her futuristic fashion, make her a key player in shaping trends while also amplifying Japanese culture.

7. Noonoouri

Noonoouri, a Parisian AI virtual influencer, stands out with her distinctive cartoonish look and powerful voice in fashion and sustainability. Created by designer Joerg Zuber, Noonoouri has gained over 490,000 followers on Instagram. She’s collaborated with top-tier brands like Dior, Versace, and Marc Jacobs, using her platform to champion ethical fashion and promote sustainability.

What makes Noonoouri truly unique is her ability to blend high fashion with social consciousness. As a digital influencer, she’s not just about looking stylish but also about making a meaningful impact. Her advocacy for sustainable fashion shows the powerful role AI influencers can play in raising awareness and advocating for important causes.

8. Aitana Lopez

Aitana Lopez, Spain’s first AI influencer, was brought to life by Rubén Cruz, the founder of fashion agency The Clueless. With her striking pink hair and realistic, human-like appearance, Aitana has become a notable figure in the world of AI influencers. Created as a response to the challenges Rubén faced with traditional human models, Aitana has since carved out a space for herself in the industry.

With around 350,000 followers on Instagram, Aitana has built a brand around her passions for fitness, gaming, and fashion. She’s worked with major brands like Big, Olaplex, and Brandy Melville Spain, while also collaborating with the prestigious Llongueras hair and beauty company.

9. Rozy

Rozy, a South Korean virtual influencer created by Sidus Studio X, has become a popular figure with over 177,000 followers on Instagram. Known for her trendy fashion sense and vibrant personality, Rozy shares content about her adventures in Seoul, fashion collaborations, and daily thoughts, making her a favorite among Korean social media users.

Her relatability and engaging content highlight the growing global appeal of AI influencers. Rozy’s success shows how virtual influencers can connect with diverse audiences, establishing their influence both locally and internationally.

10. Liam Nikuro

Liam Nikuro, Japan's first male AI influencer, was created by the Japanese startup 1sec Inc. With a growing following of over 11,000 on Instagram, Liam has become a notable figure in the AI influencer landscape. He shares a variety of content, including fashion, fitness, and lifestyle posts, often highlighting his digital travels and workout routines.

Liam’s diverse interests and charming personality make him an appealing figure to a broad audience. His success reflects the rising acceptance of male AI influencers, demonstrating that virtual personas can resonate across all demographics and carve out their own space in the influencer world.

How to Create Your AI Influencer for eCommerce Brand

To create an AI influencer, start by selecting a trusted AI influencer generator. We recommend using quso.ai’s AI influencer to create realistic and engaging avatar videos. It’s easy to use and reliable, enabling you to create customized influencers that align with your brand’s voice and vision.

Here’s how you can create AI influencer videos with quso.ai’s AI influencer:

1. Log in or Sign up for quso.ai.

2. From the dashboard, head over to the AI Influencer.

3. Next, choose the influencer for your video, pick the desired language, and input your script. If you're short on ideas, simply type a prompt, and the app will automatically generate a script for you. Then, hit "Generate Video" to bring your vision to life.

4. Voila! AI has processed your input and is now creating your video. Simply head to the homepage to view your AI influencer video.

And that's it! You can now edit your video, add subtitles, download your AI influencer video, or schedule it for social media using quso.ai’s built-in scheduling feature.

Create AI Influencer for Your E-Commerce Brand

AI influencers are changing the name of the game for e-commerce brands worldwide. Now that you know the top AI influencers making waves in the industry, it's time to study and analyze their strategies. Take note of how they engage with their audiences, form brand partnerships, and create content that resonates.

Use these insights to create your own AI influencer strategy. By leveraging AI influencer generators, you can create digital personalities tailored to your brand's needs, ensuring they resonate with your target audience. 

Need help bringing your ideas to life? Log in or sign up to quso.ai and kickstart your content creation journey!