As an AI Coach & Trainer for real estate agents, John Mendez helps professionals learn, adopt, and scale with AI—faster. Through his company Stop and Stare Media, John blends practical real estate experience with hands-on AI education, turning complex tools into daily, revenue-driving habits for agents.

His secret weapon for distribution? quso.ai, the content repurposing and publishing platform that helps him turn long-form trainings and speaking engagements into consistent, high-performing Shorts.

About John Mendez

• Role: AI Coach & Trainer for Real Estate Agents
• Company: Stop and Stare Media
• Focus: Practical AI systems for real estate content, prospecting, and brand building

John’s path started in the trenches as a licensed real estate agent. While building his book of business, he spotted a gap: agents were curious about AI but overwhelmed by the learning curve and the time it takes to create content. He leaned into that opportunity—transitioning from agent to AI coach—and began teaching a practical system for leveraging AI across prospecting, branding, and social content.

Business Goals

John runs a modern education business where scale and speed matter more than ever.

“My business is primarily virtual... 90% of my revenue is from online offerings.”

To grow, he focuses on lead generation from organic content and workshops, turning attention into enrollments for his AI trainings, templates, and courses.

Content Creation Process

John’s content engine starts with long-form, then cascades into short-form and social.

• Inputs: YouTube trainings, webinars, and speaking engagement footage
• Outputs: Short-form clips (Reels/Shorts), email snippets, LinkedIn posts, and course teasers
• Cadence: Frequent Shorts for awareness, longer tutorials for depth and conversion

“I like long form content just for the convenience of being able to repurpose it into so many things.”

This “one source → many assets” approach lets him teach once and publish everywhere—without reinventing the wheel.

Challenges Before quso.ai

Even with a strong system, bottlenecks slowed him down:

• Manual captioning & edits that ate into creation time
• High volume management across platforms and formats
• Dependency on editors for fast turnarounds

When you’re posting daily, small snags compound into lost reach and inconsistent cadence.

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How quso.ai Fits In

quso.ai helps John turn speaking engagement footage and long-form trainings into a library of short, punchy clips—without burdening his editor.

• AI Clip Generation: Find the sharp moments (hooks, objections, frameworks) in long videos
• AI Captions & Styling: Burn-in captions that are clean and on-brand
• Batching & Scheduling: Line up a week of Shorts across platforms in minutes
• Repurposing First: Start from one long talk, end with dozens of assets

“I got into quso.ai to create clips from my public speaking footage.”

With quso.ai, John keeps momentum between live events and product launches—publishing consistently while he coaches.

Impact & Results

While John measures success primarily through reach and enrollments, the operational win is undeniable:

• More output from the same inputs: One talk → many Shorts
• Lower editing overhead: Less back-and-forth, more publishing
• Fewer scheduling mishaps: Centralized scheduling mitigates platform quirks
• Faster iteration loop: Test hooks, angles, and CTAs weekly

“I think repurposing content is the smartest thing you do.”

For a virtual-first education business, consistent short-form presence is what keeps the funnel warm—quso.ai makes that sustainable.

John’s Workflow with quso.ai (Step-by-Step)

1. Record a long-form asset (YouTube training or stage talk).
2. Upload the raw video to quso.ai.
3. Auto-detect highlight moments with AI clip suggestions.
4. Refine: Adjust cuts, captions, and overlays in minutes.
5. Batch: Create multiple Shorts from the same source.
6. Schedule & Publish across platforms with built-in calendar.
7. Review performance to inform the next talk or training.

Pro tip from John’s system: anchor each clip to one clear lesson (e.g., “How to hook sellers with AI CMA prompts”) and keep the CTA consistent for the week.

Future Plans

John plans to:

• Double down on Shorts to reach new agents daily
• Expand paid ads to amplify best-performing clips
• Keep optimizing his content-to-lead flow—from clip to landing page to cohort enrollment

quso.ai remains a central piece of this plan: produce once, repurpose many times, and publish everywhere.

Key Takeaways

• If you teach, speak, or host webinars, your content already contains dozens of short-form moments.
• Repurposing beats rewriting—turn one masterclass into an always-on pipeline of Shorts.
• Distribution compounds learning—the more you post, the faster you discover what resonates.

Conclusion

John Mendez turned long-form education and live talks into a daily short-form presence—without adding editing stress. With quso.ai, he teaches once and publishes everywhere, building an always-on engine for reach, trust, and leads.

If you’re an educator, coach, or creator with long-form assets, the fastest way to scale is to repurpose them. Ready to turn your trainings and talks into daily Shorts?

Start free on quso.ai—clip, caption, and schedule in minutes.

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