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330 Best Hashtags for Instagram in 2025: Tips + Free Generator

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330 Best Hashtags for Instagram in 2025: Tips + Free Generator
Instagram Marketing

330 Best Hashtags for Instagram in 2025: Tips + Free Generator

Vishal Vaswani

|

January 15, 2025

|

7 mins

Table of Contents

If you’ve been on Instagram for some time, you know how important hashtags are for your content. They’re the magic that gets your posts in front of the right audience. But here’s the problem—using just any hashtag won’t do the trick.

You need hashtags that are trending, relevant, and specific to your niche. Sounds like a lot of work, right?

Don’t worry, we’ve got you covered. In this blog, we’ll walk you through the 330 best hashtags for Instagram in 2025 that’ll help you reach the right audience and stand out on the platform. Let’s make hashtagging simple and effective for you!

What are Instagram hashtags?

In simple terms, hashtags are those little # symbols you see before words or phrases. But they’re not just for decoration! Hashtags group posts around specific topics, making it easier for people to find content that matches their interests. So, when you use a hashtag on your post, it’s like saying, "Hey, Instagram, show this to anyone who’s interested in #fitness or #foodie."

Hashtags can boost your discoverability by connecting you to users who are browsing or searching for content in your niche. Think of them as the digital signposts pointing people in the direction of your content—and helping you work with the Instagram algorithm to increase your reach!

Best Hashtags for Instagram in 2025

Looking to discover the hottest hashtags on Instagram? Check out our list of popular hashtags from different industries to inspire your next post!

Best Instagram Hashtags - All Time

  1. #love (2.1B posts)
  2. #instagood (1.8B posts)
  3. #instagram (1.2B posts)
  4. #fashion (1.1B posts)
  5. #photooftheday (1B posts)
  6. #art (1B posts)
  7. #photography (938M posts)
  8. #beautiful (762M posts)
  9. #nature (742M posts)
  10. #picoftheday (656M posts)
  11. #travel (654M posts)
  12. #happy (640M posts)
  13. #follow (597M posts)
  14. #style (582M posts)
  15. #tbt (573M posts)
  16. #trending (567M posts)
  17. #instadaily (540M posts)
  18. #like4like (535M posts)
  19. #repost (534M posts)
  20. #summer (499M posts)
  21. #food (465M posts)
  22. #beauty (458M posts)
  23. #selfie (451M posts)
  24. #me (450M posts)
  25. #instalike (436M posts)
  26. #girl (432M posts)
  27. #friends v421M posts)
  28. #smile (407M posts)
  29. #photo (402M posts)
  30. #family (393M posts)
  31. #life (385M posts)
  32. #music (378M posts)
  33. #ootd (368M posts)
  34. #like (368M posts)
  35. #dog (365M posts)
  36. #likeforlike (353M posts)
  37. #makeup (344M posts)
  38. #reels (324M posts)
  39. #model (310M posts)
  40. #follow4follow (301M posts)
  41. #likeforlikes (299M posts)
  42. #amazing (296M posts)
  43. #igers (292M posts)
  44. #reelsinstagram (287M posts)
  45. #lifestyle (286M posts)
  46. #design (284M posts)
  47. #sunset (283M posts)
  48. #nofilter (282M posts)
  49. #beach (270M posts)
  50. #handmade (270M posts)

Best Instagram Hashtags for Travel

  1. #travelphotography (253M posts)
  2. #travelgram (144M posts)
  3. #photoshoot (142M posts)
  4. #italy (142M posts)
  5. #india (134M posts)
  6. #trip (133M posts)
  7. #wanderlust (132M posts)
  8. #vacation (128M posts)
  9. #bhfyp (124M posts)
  10. #adventure (118M posts)
  11. #instatravel (112M posts)
  12. #traveling (81M posts)
  13. #travelling (72M posts)
  14. #travelblogger (60M posts)
  15. #traveler (46M posts)
  16. #traveller (40M posts)
  17. #traveltheworld (34M posts)
  18. #travelingram (27M posts)
  19. #travelblog (25M posts)
  20. #travelstoke (8M posts)
  21. #traveldeeper (8M posts)
  22. #travelgirl (8M posts)
  23. #travelers (8M posts)
  24. #travelpic (7M posts)
  25. #traveldiary (7M posts)
  26. #travelmore (7M posts)
  27. #travellers (6M posts)
  28. #travellingthroughtheworld (6M posts)
  29. #travelguide (5M posts)
  30. #travelblogging (988K posts)

Best Instagram Hashtags for Seasons

  1. #spring (140M posts)
  2. #delicious (129M posts)
  3. #bhfyp (124M posts)
  4. #halloween (104M posts)
  5. #snow (103M posts)
  6. #autumn (99M posts)
  7. #homemade (98M posts)
  8. #rainyseason (791K posts)
  9. #downpour (445K posts)
  10. #seasonalfood (437K posts)
  11. #monsoonseason (394K posts)
  12. #rainstorm (339K posts)
  13. #seasonaldecor (319K posts)
  14. #rainfall (255K posts)
  15. #seasonalflowers (240K posts)
  16. #seasonalfloweralliance (152K posts)
  17. #seasonalproduce (136K posts)
  18. #seasonaleating (112K posts)
  19. #seasonalaffectivedisorder (93K posts)
  20. #seasonalfruit (81K posts)

Best Instagram Hashtags for Food

  1. #foodporn (312M posts)
  2. #foodie (264M posts)
  3. #delicious (129M posts)
  4. #foodstagram (129M posts)
  5. #foodphotography (120M posts)
  6. #cake (103M posts)
  7. #foodblogger (92M posts)
  8. #foodlover (85M posts)
  9. #foodgasm (70M posts)
  10. #foodpics (52M posts)
  11. #foodies (51M posts)
  12. #foodpic (41M posts)
  13. #foodiesofinstagram (19M posts)
  14. #yummies (17M posts)
  15. #tasty (16M posts)
  16. #foodart (13M posts)
  17. #foodlove (13M posts)
  18. #foodiegram (12M posts)
  19. #cooking (11M posts)
  20. #indianfood (9.9M posts)
  21. #gourmet (977K posts)
  22. #eats (952K posts)
  23. #baking (913K posts)
  24. #recipe (911K posts)
  25. #foodiesofindia (906K posts)
  26. #veganfood (906K posts)
  27. #comfortfood (864K posts)
  28. #streetfood (832K posts)
  29. #pastry (780K posts)
  30. #pizzalover (777K posts)

Best Instagram Hashtags for Business

  1. #work (139M posts)
  2. #business (85M posts)
  3. #entrepreneur (81M posts)
  4. #success (73M posts)
  5. #onlineshop (70M posts)
  6. #smallbusiness (67M posts)
  7. #marketing (56M posts)
  8. #branding (30M posts)
  9. #digital (28M posts)
  10. #marketingdigital (28M posts)
  11. #innovation (9.8M posts)
  12. #ecommerce (8.9M posts)
  13. #onlinemarketing (6.5M posts)
  14. #retail (6.3M posts)
  15. #seo (6.2M posts)
  16. #expo (5.6M posts)
  17. #contentmarketing (4.9M posts)
  18. #marketingstrategy (4.3M posts)
  19. #software (3.7M posts)
  20. #strategy (3M posts)

Best Instagram Hashtags for Business

  1. #nature (724M posts)
  2. #naturephotography (107M posts)
  3. #naturelovers (66M posts)
  4. #naturelover (27M posts)
  5. #natureza (24M posts)
  6. #instanature (18M posts)
  7. #mothernature (18M posts)
  8. #nature_perfection (18M posts)
  9. #naturegram (8.3M posts)
  10. #nature_brilliance (8M posts)
  11. #natureaddict (7.6M posts)
  12. #lovenature (7.5M posts)
  13. #naturephoto (7M posts)
  14. #nature_shooters (6.8M posts)
  15. #naturelove (6.3M posts)
  16. #natureporn (5.5M posts)
  17. #natureshots (5.4M posts)
  18. #nature_lovers (4.6M posts)
  19. #vsconature (4.3M posts)
  20. #bestnatureshot (4.3M posts)

Best Instagram Hashtags for Likes

  1. #likeforlike (535M posts)
  2. #instalike (436M posts)
  3. #likeforlikes (299M posts)
  4. #like4like (353 posts)
  5. #like (368 posts)
  6. #like4likes (92M posts)
  7. #likesforlikes (68M posts)
  8. #like4follow (67M posts)
  9. #20likes (57M posts)
  10. #likeback (50M posts)
  11. #likes4likes (42M posts)
  12. #liker (33M posts)
  13. #likeme (32M posts)
  14. #likeforlikeback (27M posts)
  15. #likeall (23M posts)
  16. #likebackteam (23M posts)
  17. #followforlike (23M posts)
  18. #likealways (21M posts)
  19. #liketeam (20M posts)

Best Instagram Hashtags for Posts

  1. #repost (534M posts)
  2. #latepost (79M posts)
  3. #gainpost (28M posts)
  4. #fashionpost (20M posts)
  5. #post (14M posts)
  6. #outfitpost (11M posts)
  7. #shitpost (10M posts)
  8. #poster (9M posts)
  9. #postthepeople (8M posts)
  10. #huffposttaste (8M posts)
  11. #textpost (7M posts)
  12. #huffpostgram (7M posts)
  13. #newpost (6M posts)
  14. #instapost (5M posts)
  15. #postcard (4M posts)
  16. #mensfashionpost (4M posts)
  17. #postworkout (4M posts)
  18. #toprankrepost (4M posts)
  19. #postcardsfromtheworld (4M posts)
  20. #thebarberpost (4M posts)

Best Instagram Hashtags for Days of the Week

Monday

  1. #motivationmonday (10M posts)
  2. #mondaymood (9M posts)
  3. #lunes (9M posts)
  4. #mondays (5M posts)
  5. #mondayvibes (4M posts)
  6. #mondaymorning (4M posts)
  7. #newweek (3M posts)
  8. #mondayblues (3M posts)
  9. #mondayfunday (2M posts)
  10. #montag (1M posts)

Tuesday

  1. #tuesdaynight (759K posts)
  2. #tuesdaymood (593K posts)
  3. #tuesdaytip (444K posts)
  4. #tuesdaytips (292K posts)
  5. #tuesdaytransformation (286K posts)
  6. #tuesdayselfie (183K posts)
  7. #tuesdaytreat (164K posts)
  8. #tuesdaytruth (161K posts)
  9. #tuesdayshoesday (157K posts)
  10. #tuesdayquotes (155K posts)

Wednesday

  1. #wednesdaynight (736K posts)
  2. #mittwoch (723K posts)
  3. #wednesdaymood (555K posts)
  4. #wednesdayaddams (469K posts)
  5. #wednesdaymorning (297K posts)
  6. #wednesdayworkout (293K posts)
  7. #wednesdaythoughts (178K posts)
  8. #wednesdayselfie (120K posts)
  9. #wednesdaynights (118K posts)
  10. #wednesdayfeels (116K posts)

Thursday

  1. #thursdays (954K posts)
  2. #thursdaymood (533K posts)
  3. #thursdaymorning (379K posts)
  4. #thursdaynightfootball (294K posts)
  5. #thursdaythrowback (185K posts)
  6. #thursdayquotes (159K posts)
  7. #thursdayfun (145K posts)
  8. #thursdayfeels (141K posts)
  9. #thursdaythought (135K posts)
  10. #thursdayselfie (118K posts)
  11. #thursdaytreat (119K posts)

Friday

  1. #fridayvibes (7M posts)
  2. #fridaymood (6M posts)
  3. #fridayfeeling (4M posts)
  4. #fridays (3M posts)
  5. #fridaythe13th (2.7M posts)
  6. #fridaynightlights (1.6M posts)
  7. #fridayfun (1.4M posts)
  8. #fridaymotivation (1.3M posts)
  9. #fridayfeels (1.3M posts)
  10. #fridaynights (1.2M posts)

Saturday

  1. #saturdayafternoon (878K posts)
  2. #saturdayselfie (849K posts)
  3. #saturdaynights (785K posts)
  4. #saturdaymotivation (678K posts)
  5. #saturdaysarefortheboys (622K posts)
  6. #saturdaynightlive (602K posts)
  7. #saturdaymornings (525K posts)
  8. #saturdaynightfever (493K posts)
  9. #saturdayevening (478K posts)
  10. #saturdayshenanigans (427K posts)

Sunday

  1. #sundaymorning (7.8M posts)
  2. #sundays (6.5M posts)
  3. #sundaymood (5.1M posts)
  4. #sundaynight (2.7M posts)
  5. #sundaybrunch (2.6M posts)
  6. #sundaydinner (2.1M posts)
  7. #sundayselfie (1.6M posts)
  8. #sundayafternoon (1.5M posts)
  9. #sundaymornings (1.5M posts)
  10. #sundaylunch (1.4M posts)

Best Instagram Hashtags for Fashion

  1. #fashion (1.1B posts)
  2. #instafashion (132M posts)
  3. #fashionblogger (117M posts)
  4. #fashionista (101M posts)
  5. #mensfashion (51M posts)
  6. #fashionstyle (39M posts)
  7. #fashionable (34M posts)
  8. #fashiongram (31M posts)
  9. #hijabfashion (28M posts)
  10. #fashionblog (26M posts)
  11. #streetfashion (26M posts)
  12. #fashiondiaries (26M posts)
  13. #kidsfashion (25M posts)
  14. #fashionweek (23M posts)
  15. #fashionaddict (23M posts)
  16. #fashionphotography (20M posts)
  17. #fashionpost (20M posts)
  18. #womensfashion (18M posts)
  19. #fashiondesigner (17M posts)
  20. #ootdfashion (14M posts)

Best Instagram Hashtags for Gym

  1. #gym (186M posts)
  2. #gymlife (56M posts)
  3. #edgymemes (28M posts)
  4. #gymmotivation (23M posts)
  5. #gymrat (17M posts)
  6. #gymtime (17M posts)
  7. #gymnastics (14M posts)
  8. #gymshark (8M posts)
  9. #gymflow (6M posts)
  10. #gymgirl (6M posts)

Best Instagram Hashtags for Art

  1. #art (1B posts)
  2. #artist (184M posts)
  3. #party (166M posts)
  4. #artwork (102M posts)
  5. #makeupartist (83M posts)
  6. #nailart (70M posts)
  7. #jakarta (67M posts)
  8. #instaart (66M posts)
  9. #arte (63M posts)
  10. #digitalart (54M posts)

Best Instagram Hashtags for Music

  1. #music (312M posts)
  2. #musica (34M posts)
  3. #musician (28M posts)
  4. #livemusic (26M posts)
  5. #musically (23M posts)
  6. #instamusic (21M posts)
  7. #newmusic (20M posts)
  8. #musicvideo (16M posts)
  9. #housemusic (13M posts)
  10. #goodmusic (12M posts)

7 Tips for Using Instagram Hashtags

1. Mix it Up!

Don’t rely on the same old set of hashtags every time. Use a blend of broad, niche, and hyper-specific hashtags to reach both a wider and targeted audience.

2. Don’t Overdo It

You can use up to 30 hashtags, but that doesn’t mean you should! Aim for quality over quantity. Around 10-15 carefully chosen hashtags usually work wonders.

3. Check the Hashtag’s Popularity

Not all hashtags are created equal. You want to avoid super saturated ones (#love, #instagood) where your post could get lost. Instead, go for hashtags with a decent following but not too many posts.

4. Stay Relevant

Only use hashtags that are relevant to your content. Don’t stuff your post with random trending tags just to get attention—it’ll hurt your engagement in the long run.

5. Create a Branded Hashtag

A branded hashtag is a unique tag related to your business or campaign. Encourage your followers to use it—great for building community and boosting brand recognition.

6. Use Location-Based Hashtags

If you’re targeting a specific location, use geo-specific hashtags to increase your chances of reaching the right audience near you.

7. Experiment and Track Results

Hashtags are an ongoing experiment. Try different combos, track which ones work, and refine your strategy over time.


Bonus Tip: Use an Instagram hashtag generator to automatically suggest the best hashtags for your content, saving you time and ensuring you're using the most effective tags to reach your target audience.

Master the Best Hashtags for Instagram in 2025

Now that you know the 330 best hashtags for Instagram and the tips for using them, start integrating them into your Instagram strategy to reach your target audience. If you need even more hashtags to boost your content, try using a hashtag generator to make your life easier and take your posts to the next level!

And if you need any help creating and managing content for your social media, sign up or log in to quso.ai to discover just how simple it is to take your content to new heights!

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Frequently asked questions

What are Instagram Hashtags?

Instagram hashtags are keywords or phrases preceded by a "#" symbol that categorize content and make it discoverable. They help users find posts related to specific topics, trends, or communities.

What hashtags get the most likes on Instagram?

Hashtags like #love, #instagood, #fashion, and #photooftheday often get the most likes on Instagram due to their broad appeal. Using trending or niche-specific hashtags can also boost engagement effectively.

What is a famous hashtag?

A famous hashtag is #TBT (Throwback Thursday), widely used to share nostalgic photos or memories. Other popular examples include #OOTD (Outfit of the Day) and #NoFilter for showcasing stunning, unedited pictures.

How to viral hashtags?

To make a hashtag go viral, it needs to be catchy, relevant, and easy to remember. Engaging with trending topics, collaborating with influencers, and encouraging followers to use the hashtag can also boost its reach.

What are the top 50 hashtags on Instagram?

Some of the top Instagram hashtags include #love, #instagood, #photooftheday, #beautiful, and #happy. These popular hashtags often attract large audiences and can help boost engagement on posts.

About the Author

Vishal Vaswani

Vishal is a content writer at quso.ai and basically lives and breathes social media. He's got this amazing knack for creating content that actually gets people talking - not just the boring corporate stuff. After years of writing everything from viral tweets to deep-dive blog posts, he just gets what makes people click, share, and stick around. When he's not crafting the perfect caption or diving into analytics, you'll probably find him testing out the latest social media features before they're even cool.

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