Eye-Opening TikTok Stats Essential for Marketers in 2024
TikTok's remarkable journey from its launch in 2016 to becoming a global social media powerhouse is nothing short of extraordinary. Initially released as Douyin in China and later as TikTok for international markets, the app has quickly ascended to one of the fastest-growing social networks ever. As of 2024, TikTok has become a major player in the social media landscape, boasting an impressive 1.04 billion monthly active users globally.
In this blog, we’ll delve into key TikTok stats, exploring user demographics, app downloads, revenue, and more. Here's what you'll discover:
TikTok's Impact on Small Businesses
| Business Metric | Details |
|---|---|
| Small Businesses Finding TikTok User-Friendly | 73% |
| Small Businesses Increasing TikTok Budget (2022) | 78% |
| Consumers Spending Increase (2021-2022) | 85% |
| Fake Engagement Actions Removed (2022) | 20 billion |
Source: TikTok Newsroom
💡Related read: 229+ Best Performing Hooks for TikTok Exposed: 5X Your Views!
How Many People Use TikTok?
As of May 2024, TikTok boasts 1.04 billion monthly active users worldwide. This marks a significant increase from September 2021 when the app first reached the 1 billion user milestone.
Here’s a look at TikTok’s global user growth over the years:
| Date | TikTok Monthly Active Users Worldwide |
|---|---|
| January 2018 | 55 million |
| December 2018 | 271 million |
| December 2019 | 508 million |
| July 2020 | 689 million |
| September 2021 | 1,000 million |
| May 2024 | 1,040 million |
TikTok represents 26.26% of the 3.96 billion monthly active social media users worldwide. Out of 5.4 billion internet users, 19.26% are active on TikTok.
💡Related read: 23 TikTok Algorithm Hacks to Get More Engagement in 2024
How Many Americans Use TikTok?
In the United States, TikTok has seen substantial growth. As of January 2024, there are 170 million TikTok users in the US (TikTok). This is a notable increase from 150 million reported in February 2023. Additionally, 33% of US adults have used TikTok at least once (Pew Research Center).
Source: TikTok, Pew Research Center
TikTok's Global Workforce
| Aspect | Details |
|---|---|
| Number of Staff | 26,000 |
| Number of Global Offices | 11 |
| Major Cities | Los Angeles, New York, London, Paris, Berlin, Mumbai, Singapore |
| Parent Company HQ | China |
Source: TikTok
💡Related read: 2024 TikTok SEO: 11 Tips for Better Reach + Free Tool
TikTok Downloads Worldwide
TikTok continues to achieve remarkable download figures. In Q1 2024 alone, the app was downloaded 137 million times (Statista). Since its launch, TikTok has seen consistent download growth:
| Date | TikTok Downloads Worldwide |
|---|---|
| Q1 2018 | 113.87 million |
| Q2 2018 | 160.48 million |
| Q3 2018 | 183.73 million |
| Q4 2018 | 195.67 million |
| Q1 2019 | 193.09 million |
| Q2 2019 | 151.25 million |
| Q3 2019 | 167.02 million |
| Q4 2019 | 192.48 million |
| Q1 2020 | 313.53 million |
| Q2 2020 | 291.99 million |
| Q3 2020 | 197.04 million |
| Q4 2020 | 181.93 million |
| Q1 2021 | 179.57 million |
| Q2 2021 | 202.34 million |
| Q3 2021 | 177.53 million |
| Q4 2021 | 161.65 million |
| Q1 2022 | 196.86 million |
| Q2 2022 | 218.48 million |
| Q3 2022 | 243.01 million |
| Q4 2022 | 198.34 million |
| Q1 2023 | 238.93 million |
| Q2 2023 | 256.11 million |
| Q3 2023 | 273.31 million |
| Q4 2023 | 232.22 million |
| Q1 2024 | 137 million |
💡Related read: How Businesses Can Set Up TikTok Shop to Drive Product Sales
TikTok's Country-Specific Reach
TikTok is available in over 150 countries.
| Country | Number of TikTok Users |
|---|---|
| United States | 136 million |
| Indonesia | 99 million |
| Brazil | 73 million |
| United Kingdom | 23.3 million |
💡Related read: YouTube Shorts vs TikTok: What’s Best for Short-Form Videos?
Where Does TikTok Rank in Popularity?
As of April 2024, TikTok ranks as the 5th most-used social network globally, with 1.58 billion active users. Here’s a snapshot of its ranking among other social networks:
| Social Network | Monthly Active Users Worldwide |
|---|---|
| 3.07 billion | |
| YouTube | 2.5 billion |
| 2 billion | |
| 2 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 800 million |
| Douyin | 755 million |
Source: DataReportal
💡Related read: Best Time to Post on TikTok: The Ultimate Guide
Average Time Spent on TikTok
TikTok users spend significant time on the app. Globally, the average daily time spent on TikTok is 95 minutes, the highest among social networks. In the US, users spend an average of 53.8 minutes per day on TikTok.
Sources: Financial Times, eMarketer
💡Related read: How to Go Live on TikTok (With or Without 1000 Followers)
US TikTok Users by Age
TikTok’s user demographics in the US show that a significant portion of its user base is young adults. Here’s the breakdown of US TikTok users by age group:
| Age Group | Share of Weekly Active TikTok Users |
|---|---|
| 18-24 | 25% |
| 25-34 | 30% |
| 35-44 | 19% |
| 45-54 | 13% |
| 55+ | 14% |
US TikTok Users by Gender
Gender demographics of TikTok users in the US reveal that 55% of weekly active users are female, while 45% are male.
Source: Industry Dive
TikTok's Financial Investments
| Financial Aspect | Details |
|---|---|
| Music Rights Spend (2021) | $179 million |
| Valuation (2022) | $75 billion |
| Parent Company Valuation | $425 billion |
Sources: Music Business Worldwide, Earth Web, Fortunly
TikTok's Content and Engagement Metrics
| Engagement Metric | Details |
|---|---|
| Video Removals (2022) | 1% |
| New Users per Second | 8 |
| Videos Watched per Minute (2021) | 167 million |
| User Engagement with Brands | 70% |
| Users Finding TikTok Entertaining | 20% |
| Primary News Source for Adults | 7% |
| Primary News Source for Teens | 28% |
| Recommended Posts per Day | 4 |
Sources: TikTok, Hootsuite, Statista, Prolific North, Influencer Marketing Hub
Most Followed TikTok Accounts
The most-followed TikTok users showcase the platform’s diverse content and influential personalities. Here are the top TikTok accounts by follower count:
| TikTok Account | TikTok Followers |
|---|---|
| Khabane Lame | 162.6 million |
| Charli D’Amelio | 155.3 million |
| MrBeast | 96.7 million |
| Bella Poarch | 94.2 million |
| Addison Rae | 88.8 million |
| Zach King | 82.1 million |
| Kimberly Loaiza | 81.2 million |
| CZN Burak | 75.1 million |
| Will Smith | 75 million |
| Domelipa | 75 million |
Source: Social Blade
Conclusion
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