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Eye-Opening TikTok Stats Essential for Marketers in 2024

Eye-Opening TikTok Stats Essential for Marketers in 2024

Allan Martyr

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August 13, 2024

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10 mins

Table of Contents

TikTok's remarkable journey from its launch in 2016 to becoming a global social media powerhouse is nothing short of extraordinary. Initially released as Douyin in China and later as TikTok for international markets, the app has quickly ascended to one of the fastest-growing social networks ever. As of 2024, TikTok has become a major player in the social media landscape, boasting an impressive 1.04 billion monthly active users globally.

In this blog, we’ll delve into key TikTok stats, exploring user demographics, app downloads, revenue, and more. Here's what you'll discover:

TikTok's Impact on Small Businesses

Business Metric Details
Small Businesses Finding TikTok User-Friendly 73%
Small Businesses Increasing TikTok Budget (2022) 78%
Consumers Spending Increase (2021-2022) 85%
Fake Engagement Actions Removed (2022) 20 billion

Source: TikTok Newsroom

💡Related read: 229+ Best Performing Hooks for TikTok Exposed: 5X Your Views!

How Many People Use TikTok?

As of May 2024, TikTok boasts 1.04 billion monthly active users worldwide. This marks a significant increase from September 2021 when the app first reached the 1 billion user milestone. 

Here’s a look at TikTok’s global user growth over the years:

Date TikTok Monthly Active Users Worldwide
January 2018 55 million
December 2018 271 million
December 2019 508 million
July 2020 689 million
September 2021 1,000 million
May 2024 1,040 million
Source: eMarketer, TikTok, Statista, ITU

TikTok represents 26.26% of the 3.96 billion monthly active social media users worldwide. Out of 5.4 billion internet users, 19.26% are active on TikTok.

💡Related read: 23 TikTok Algorithm Hacks to Get More Engagement in 2024

How Many Americans Use TikTok?

In the United States, TikTok has seen substantial growth. As of January 2024, there are 170 million TikTok users in the US (TikTok). This is a notable increase from 150 million reported in February 2023. Additionally, 33% of US adults have used TikTok at least once (Pew Research Center).

Source: TikTok, Pew Research Center

TikTok's Global Workforce

Aspect Details
Number of Staff 26,000
Number of Global Offices 11
Major Cities Los Angeles, New York, London, Paris, Berlin, Mumbai, Singapore
Parent Company HQ China

Source: TikTok

💡Related read: 2024 TikTok SEO: 11 Tips for Better Reach + Free Tool

TikTok Downloads Worldwide

TikTok continues to achieve remarkable download figures. In Q1 2024 alone, the app was downloaded 137 million times (Statista). Since its launch, TikTok has seen consistent download growth:

Date TikTok Downloads Worldwide
Q1 2018 113.87 million
Q2 2018 160.48 million
Q3 2018 183.73 million
Q4 2018 195.67 million
Q1 2019 193.09 million
Q2 2019 151.25 million
Q3 2019 167.02 million
Q4 2019 192.48 million
Q1 2020 313.53 million
Q2 2020 291.99 million
Q3 2020 197.04 million
Q4 2020 181.93 million
Q1 2021 179.57 million
Q2 2021 202.34 million
Q3 2021 177.53 million
Q4 2021 161.65 million
Q1 2022 196.86 million
Q2 2022 218.48 million
Q3 2022 243.01 million
Q4 2022 198.34 million
Q1 2023 238.93 million
Q2 2023 256.11 million
Q3 2023 273.31 million
Q4 2023 232.22 million
Q1 2024 137 million
Sources: Financial Times, Statista, Appfigures

💡Related read: How Businesses Can Set Up TikTok Shop to Drive Product Sales

TikTok's Country-Specific Reach

TikTok is available in over 150 countries.

Country Number of TikTok Users
United States 136 million
Indonesia 99 million
Brazil 73 million
United Kingdom 23.3 million
Sources: Suburban Chicago Land, Statista

💡Related read: YouTube Shorts vs TikTok: What’s Best for Short-Form Videos?

Where Does TikTok Rank in Popularity?

As of April 2024, TikTok ranks as the 5th most-used social network globally, with 1.58 billion active users. Here’s a snapshot of its ranking among other social networks:

Social Network Monthly Active Users Worldwide
Facebook 3.07 billion
YouTube 2.5 billion
Instagram 2 billion
WhatsApp 2 billion
TikTok 1.58 billion
WeChat 1.34 billion
Facebook Messenger 1.01 billion
Telegram 900 million
Snapchat 800 million
Douyin 755 million

Source: DataReportal

💡Related read: Best Time to Post on TikTok: The Ultimate Guide

Average Time Spent on TikTok

TikTok users spend significant time on the app. Globally, the average daily time spent on TikTok is 95 minutes, the highest among social networks. In the US, users spend an average of 53.8 minutes per day on TikTok.

Sources: Financial Times, eMarketer

💡Related read: How to Go Live on TikTok (With or Without 1000 Followers)

US TikTok Users by Age

TikTok’s user demographics in the US show that a significant portion of its user base is young adults. Here’s the breakdown of US TikTok users by age group:

Age Group Share of Weekly Active TikTok Users
18-24 25%
25-34 30%
35-44 19%
45-54 13%
55+ 14%
Source: Industry Dive

US TikTok Users by Gender

Gender demographics of TikTok users in the US reveal that 55% of weekly active users are female, while 45% are male.

Source: Industry Dive

TikTok's Financial Investments 

Financial Aspect Details
Music Rights Spend (2021) $179 million
Valuation (2022) $75 billion
Parent Company Valuation $425 billion

Sources: Music Business Worldwide, Earth Web, Fortunly

TikTok's Content and Engagement Metrics

Engagement Metric Details
Video Removals (2022) 1%
New Users per Second 8
Videos Watched per Minute (2021) 167 million
User Engagement with Brands 70%
Users Finding TikTok Entertaining 20%
Primary News Source for Adults 7%
Primary News Source for Teens 28%
Recommended Posts per Day 4

Sources: TikTok, Hootsuite, Statista, Prolific North, Influencer Marketing Hub

Most Followed TikTok Accounts

The most-followed TikTok users showcase the platform’s diverse content and influential personalities. Here are the top TikTok accounts by follower count:

TikTok Account TikTok Followers
Khabane Lame 162.6 million
Charli D’Amelio 155.3 million
MrBeast 96.7 million
Bella Poarch 94.2 million
Addison Rae 88.8 million
Zach King 82.1 million
Kimberly Loaiza 81.2 million
CZN Burak 75.1 million
Will Smith 75 million
Domelipa 75 million

Source: Social Blade

Conclusion

Just like travel content creator Jack Torr, who gained 5.5M+ views on TikTok, you too can quickly create 6-8 clips from long videos in 20 minutes. With features like automatic captions, video resizing, and social media scheduling, quso.ai (previously vidyo.ai) simplifies content creation, saves time, and ensures consistent branding.

Start using quso.ai (previously vidyo.ai) and transform your TikTok strategy just like Jack did!

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