Creating effective hooks for TikTok videos is an essential skill for anyone looking to grow their presence on the platform. By understanding your audience's needs, using numbers and lists, sharing insider tips, and being direct and specific, you can craft compelling hooks that will capture attention and boost engagement. Start experimenting with these tips and examples to see what works best for your content!
Examples of Effective Hooks for TikTok
Here are some examples of powerful hooks that can be adapted to various niches and audiences:
Price-Focused
- Save both time and money with [product].
- Save both time and money on [task].
- Is [product] worth the price? Let’s find out!
- Why is it challenging and costly to find a good [product category]?
- Searching for an affordable [product type]? Check this out!
- How to locate an affordable [service].
- I can’t believe this costs only [price].
- Don't waste your money on [X]; instead buy [X].
Informative
- What’s inside [product]?
- Common questions I get about [product].
- Now you can get X delivered right to your door.
- Thinking of trying [product type]?
- Allow me to introduce you to [product].
- [category] Tip #X.
- Here’s how to achieve [value prop].
- I know this sounds unbelievable, but…
- How to get X done in just 10 minutes.
- How to find time for X.
- Here’s my biggest life hack for X.
- Add more [value prop] to your day.
Versus the Alternative (or Competition)
- Before you try [product type], watch this first.
- Hate [the worse alternative]? Give this a try!
- Thinking about [worse alternative]?
- Instead of [worse alternative], try this.
- Still using [the worse alternative to the product]? Watch this.
- Something that’s always annoyed me about X.
- Don’t buy X that doesn’t work. Try this instead.
- I tested every [product category] so you don’t have to: here’s what I found.
- Stop doing [worse alternative]. Try [product] instead.
- Dealing with [negative experience]? I used [product] to help.
- Why millennials are switching to [product].
- How to do X without [worse alternative].
- I only get my [product category] from [brand name].
- I no longer buy my [product category] from [worse alternative].
- [Worse alternative] can be difficult to deal with.
- Your new X alternative.
- [value prop] without the [negative side effect].
- I kept experiencing [pain point], so I tried this instead!
- If you have [pain point] — you need to see this!
- I wanted to stop doing X, so I tried this instead.
- Your X isn't [adverb]; you just need X.
- My secret to [popular trend] revealed!
- Ever wondered how [action] is done?
- Mistakes to avoid when [common activity].
- 5 things you didn’t know about [topic].
- Have you ever heard the story behind [topic]?
- I'm revealing my top secrets to [topic].
- Why [X] is the key to a [X].
- The ultimate [X] checklist to [action].
- Reasons why you should [X].
- Here is the exact [X] you need as an [X].
- 99% of your [target audience] don't. To be the 1% you need to [X].
- I will show you how to have the best [X] of your life.
- You've been looking for [X].
- Still trying to figure out [X]? Here's an epic hack...
- This [product] is the secret to [X].
- Get ready with me for [insert occasion].
- This is [topic] explained for [target audience].
- How I got [X] in 24 hours.
- Here are the 3 best ways to [X].
- Here are [X] mistakes you might be making...
- This post/video is for [target audience with personal experience].
- IDK who needs to hear this, but [X].
- If you're [X], you should probably check out [Y].
- How to do [X] in half the time.
- This trick/hack/method will save you hours...
- is so easy if you...
- I have a confession about [X].
- Easy hack to [X]...
- Instead of focusing on [X], focus on [X].
- Simple [X] that will make you [X].
- Why 99% of [target audience] won't [X].
- I'm about to give you the biggest cheat sheet on...
- If you want [X], do these 5 things...
- Here's what I would do if I was [action].
- Rule #1 of being a [X] is never to [X].
- Must-have [products] for [X].
- Things I would never do after learning is [X].
- I'm going to teach you how to...
- The best [target audience] know something that you don't.
- Everybody is looking for [fundamental human desire].
User Experience
- Guys, it’s here…
- What I ordered vs. what I received.
- [Product] unboxing.
- Let’s create X with [product].
- POV: You tried [product].
- A day in the life of X.
- Get ready with me to do [task].
- “Put a finger down” [product category] edition.
- Trying home remedies for X.
- [Product category] ASMR.
- My friend said X, so I tried [product].
- My X went from this… to this… with [product].
- Before/After.
- BTS [Behind-the-scenes] of my [creative process].
- Let's discuss the latest trend in [industry or profession].
- If I died tomorrow, this is what I would want you to know about [X].
- This is how to have the most [insert adverb] [action] ever.
- Have you ever had to [X]?
- Let me put you on.
- Come with me to...
- Am I the only one who...
- If you're struggling with [X], a [X] might be the way to go.
- You may not know this, but...
- I'm about to share my biggest secret about [X].
- Today was the worst day ever...
- I messed up...
- If you're a fan of [X], then you should check out [X].
- If you love [X] and don't have [X], then [X].
- If you're ever [X], then keep watching/reading...
- Hear me out...
- Okay, imagine this...
- Does anyone else hate [X]?
- Day in the life of [X].
- Hate to break it to you, but...
- Frankly, I'm tired of...
- It irks me so much that...
- The biggest mistake I made was when I...
- If I had known this sooner...
- I tried this new method and...
- What would you do if [X]?
- If you're lazy but still want...
- There's a really comforting fact that...
- You're going to miss out on [X] if you don't...
Responding to Hype
- TikTok made me try [product].
- Things TikTok made me try #13.
- This [product type] is going viral on [social media platform].
- I tested the viral [product type] to see if it lives up to the hype.
- This [product type] has over 5,000 reviews… let’s see if it’s worth it.
- [Publication] can’t stop raving about us.
- It’s so good it sold out in a week.
- If you like [X], you will love [X].
- This is your sign to [X].
- I literally cannot go a day without [X].
- This [X] is a game changer.
- Something that feels illegal to know is [X].
- Contrarian opinion on [X].
- Have you heard...
It’s Easier
- Are you [accomplishing the goal optimally]?
- Life Hack: Try [product] for [pain point].
- My go-to [product] for [pain point].
- How to easily [task].
- [Task] has never been easier than with [product].
- My favorite [product] to make [hard task] simpler.
- Here’s my top product for [task].
- Struggling to do [task]?
- I’ve been struggling with [task], but [product] has really helped.
- Easiest way to do [task]?
- Make your week easier.
- Why adults avoid [task]… [product] makes it easy.
- [Product] made [task] so much easier! You’ve got to try it.
- When I use [product], it’s one less thing I have to worry about.
- How to do [X] in half the time.
- This trick/hack/method will save you hours...
- Easy hack to [X]...
- Simple [X] that will make you [X].
Lists
- 5 Ways [product] Helps with [pain point].
- 3 reasons to buy [product].
- 3 reasons to try [service].
- Get [value prop] in 3 steps.
- Here are 3 ways [worse alternative] affects your life.
- 5 things you didn’t know about [topic].
- The ultimate [X] checklist to [action].
- reasons why [X].
- Here are the 3 best ways to [X].
- Here are [X] mistakes you might be making...
- If you want [X], do these 5 things...
The Best
- The internet’s #1 [product type].
- The best way to [accomplish the goal of the product].
- What makes [the product type] the best?
- My skin has never looked better with [product].
- The best way to find X in 2022.
- [Product] changed how I do [task], and I’m never going back.
- Why is [product] so good though?
- After hours of researching, I found the best [product type] for [task].
- I found the best [product category] for [value prop].
- This is going to blow your mind.
- How I got [X] in 24 hours.
- is so easy if you...
- Must-have [products] for [X].
- The best [target audience] know something that you don't.
Other Video Hooks that Address Viewers Directly
- Hey, [customer type], you’ve got to try this.
- People looking for [product category], stop scrolling.
- Wait, have you tried X?
- Take control of your X with [product].
- Imagine if X was also X.
- Watch this if you X.
Facts & Stats
- PSA: [statement about product category].
- Did you know? [fact about product category].
- I just found out [fact about product category].
- Are you one of [fact about product category] people who do X?
- New customers get [discount].
- Take [discount] off when you try [product].
- I didn’t know X could be related to X.
- Why is it important to [do product-related task]?
- 99% of your [target audience] don't. To be the 1% you need to [X].
- This [product] is the secret to [X].
- Get ready with me for [insert occasion].
- This is [topic] explained for [target audience].
- Here are [X] mistakes you might be making...
- will always beat out [X].
- Why 99% of [target audience] won't [X].
Curiosity & Engagement
- Is there anything worse than [X]?
- I will never [adjective] from learning this.
- X people start scrolling. I have the perfect [X] for you.
- Here's a challenge for you...
- There's nothing more painful than [X].
- What would you do if...
- Watch till the end…
Negative Hooks
- Why you're failing at [activity]
- The worst mistake you can make in [subject]
- Avoid these common pitfalls in [topic]
- The dark side of [popular trend]
- Don't be fooled by [misconception]
- Why [common practice] is ruining your [outcome]
- What no one tells you about [issue]
- The hidden dangers of [activity]
- Stop doing this if you want to succeed in [field]
- The ugly truth about [common belief]
- Why [habit] is wasting your time
- Exposing the myths about [topic]
- The biggest regret you'll have in [situation]
- How [action] is destroying your [goal]
- The shocking reality of [popular topic]
- Why [trend] is a bad idea
- The real reason you're not seeing results in [field]
- The downside of [seemingly positive aspect]
- What you should never do in [activity]
- Why [common advice] is actually harmful
💡Related read: 23 TikTok Algorithm Hacks to Get More Engagement in 2024
Good Hooks for TikTok by Niches
Business and Productivity
"If you're a marketing specialist, it's your lucky day. I'm going to show you how to organically increase your brand awareness."
Lifestyle and Personal Development
"Let me show you how to meditate for 5 minutes a day, over a month - you'll drastically notice a difference in your stress levels."
Health and Fitness
"Here's how you can steal Steve Jobs' presentation technique and use it for yourself!"
Technology and Innovation
"Trust me when I tell you... this new website, which is completely free, will revolutionize the way you work."
Retail
💡Related read: 2024 TikTok SEO: 11 Tips for Better Reach + Free Tool
11 Tips for Crafting the Best Hooks for TikTok
1. Be Direct and Specific
Avoid vague statements. Be clear about what your video will deliver: "Want to double your income as a freelancer? Here's how you do it."
💡Related read: How Businesses Can Set Up TikTok Shop to Drive Product Sales
2. Create Urgency
Encourage viewers to act immediately by creating a sense of urgency: "So you're considering whether to go on a plant-based diet, let me tell you why you SHOULD."
💡Related read: YouTube Shorts vs TikTok: What’s Best for Short-Form Videos?
3. Use Relatable Scenarios
Make your content relatable by addressing common experiences or frustrations: "Here's how you stop avoiding the tasks you need to do in your work life."
4. Identify Your Audience's Pain Points
Understanding what your audience struggles with or desires can help you craft hooks that resonate with them. For instance: "Here's why your diet isn't working."
5. Share Secrets and Insider Tips
People love to feel like they’re getting exclusive information. Use this to your advantage: "These are my secrets to achieving more productivity at the workplace, from one of the world's leading executives."
💡Related read: Best Time to Post on TikTok: The Ultimate Guide
6. Use Numbers and Lists
@thehyeinyoon [한/日/EN] Number hooks help you cut through the noise, and here's why! Intriguing, specific numbers in your captions grab attention. Think "7 Life Hacks You Wish You Knew Sooner" instead of "Life Hacks to Improve Your Day." Bonus: Start with words like "must-try," "best," or "hidden gems" to add allure and hype! Why it works: Clarity: People know what to expect, boosting engagement. Scarcity & Urgency: Limited options create a "Don't miss out!" vibe. Curiosity: Numbers spark questions and draw viewers in. SAVE this post as a reminder on the power of numbers! 数字を入れたフックは雑音を切り抜けるのに役立つ! 理由はこれ! キャプションには魅力的で具体的な数字を入れ、注目を惹きましょう。例えば「あなたの毎日を改善するライフハック」ではなく、「あなたがもっと早く知っていれば良かったと思う7つのライフハック」です。 おまけ:「マストトライ」、「ベスト」、「隠された魅力」といった言葉で始めると、魅力と誇大感増し! なぜ効果的なのか? 明確さ: 人々は何を期待すればいいのかがわかり、エンゲージメントが高まる。 希少性と緊急性: 限られた選択肢は、「見逃さないで!」という雰囲気を醸し出す。 好奇心: 数字は質問を呼び起こし、見る人を引きつける。 数字のパワーを思い出すために、この投稿を保存しておきましょう! 숫자를 후킹에 활용하면 좀 더 효과적으로 잠재고객들에게 주목받을 수 있는데요, 그 이유를 설명해 드릴게요. 캡션에 흥미롭고 구체적인 숫자를 넣으면 쉽게 주의를 끌 수 있어요. 예를 들어, '더 나은 하루를 위한 생활 습관'과 '더 빨리 알았더라면 좋았을 7가지 생활 습관' 중에는 후자가 더 시선을 끌죠? 꿀팁을 하나 더 드리자면 '꼭 해봐야 할', '최고', '숨은 보석'과 같은 말로 문장을 시작하면 시선을 끄는데 효과적이랍니다! 숫자 후킹이 효과적인 이유는 다음과 같아요. 명확성: 뷰어들이 내용을 예상할 수 있어 클릭할 확률이 높아져요. 희소성&긴급성: 제한된 옵션으로 꼭 봐야 한다는(놓치면 안된다는) 느낌을 줘요. 호기심: 궁금증을 유발하고 뷰어를 끌어들여요. 효과적인 숫자 후킹을 위해 이 게시물을 '저장'하세요! #contentcreators #socialmediamarketing #socialmediatips #growyourbusiness #instagramgrowth #contentcreation #engagement #クリエイター #SNSマーケティング #ビジネスの成長 #インスタグラム #エンゲージメント率アップ #크리에이터 #소셜미디어마케팅 #인스타그램마케팅 #콘텐츠마케팅 #글로벌마케팅 ♬ original sound - Hyein Yoon 윤혜인 - Hyein | Global Marketing
Numbers create a sense of structure and make your content seem more digestible: "The 5 biggest changes in the tech industry you need to know."
7. Comment Replies
Using a video to respond to comments is an engaging hook. Displaying the comment on the screen while you address it creates a personal touch and encourages interaction. This method is excellent for building community and addressing your audience's questions directly.
8. Highlighting Promotions
Feature special offers or discounts right at the beginning of your video. This direct approach immediately appeals to viewers' needs and interests, ensuring their attention from the start.
9. Unboxing Experiences
Unboxing videos are highly engaging as they provide a sense of excitement and anticipation. Showing the process of unpacking a product offers a firsthand look and can captivate your audience's curiosity.
10. Authentic Reviews
Share genuine reviews and testimonials about your products or services. In the age of social media, authentic feedback resonates well with viewers and can significantly influence their opinions and decisions.
💡Related read: How to Go Live on TikTok (With or Without 1000 Followers)
11. Use negative hooks
Negative hooks often challenge established opinions or address sensitive topics, eliciting strong reactions from viewers. This emotional engagement can lead to higher retention rates and increased sharing of the content.
Unlock Viral Video Hooks for TikTok
quso.ai (previously vidyo.ai) offers specialized tools to help create engaging hooks for TikTok videos:
- AI Virality Score: This feature analyzes your video's opening 3-5 seconds, which is crucial for TikTok's fast-paced environment. It evaluates factors like:some text
- Facial expressions and gestures
- Text overlay clarity and positioning
- Audio quality and music sync
- Trending elements (e.g., popular sounds or effects)
- TikTok Clipping: The AI identifies moments in longer videos that are most likely to perform well as TikTok hooks, considering:some text
- High-energy segments
- Unexpected twists or punchlines
- Visually striking scenes
- TikTok Text Overlay: Automatically generates and positions text overlays optimized for TikTok's vertical format and typical viewing habits.
- Hashtag Recommendations: Analyzes your content and suggests relevant, trending TikTok hashtags to include in your caption.
By using these TikTok-specific features of quso.ai (previously vidyo.ai), creators can craft hooks that are more likely to stop scrollers, encourage full video views, and potentially go viral on the platform. Start using quso.ai (previously vidyo.ai) to transform your TikTok hooks into powerful tools for viral success.