In the dynamic world of digital strategy, Tony Eades, the Chief Strategy Officer at Salted Stone, has orchestrated a remarkable transformation. Based in a global digital agency, Tony and his team tackle some of the world's most complex business challenges, unlocking growth potential through strategic re-thinking and cutting-edge technology.

From Ad-Hoc to Organized: The vidyo.ai Transformation 

Tony's team at Salted Stone, which serves mid-market companies with a hunger for growth, faced a significant challenge before adopting vidyo.ai. Their podcast marketing efforts were scattered and infrequent, making it difficult to maximize the reach of their well-produced and engaging podcast, "Under The Hood." Podcast listeners had to consume entire episodes to grasp the core message.

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vidyo.ai revolutionized their approach by enabling the team to send concise, impactful messages across social media platforms via podcast repurposing, drawing audiences to the full episodes.

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Efficiency and Cost-Effectiveness with vidyo.ai

With vidyo.ai, the editing time for promotional clips was drastically reduced. Tony's team chose a plan that perfectly matched their needs, allowing them to cut and promote a fortnightly program efficiently. This strategic choice not only streamlined their workflow but also led to significant cost savings.

"vidyo.ai is super easy to use," Tony shares. "I started by converting an hour-long keynote address into smaller promotional clips that led people to the full recording. I then added my marketing team to the account, and they picked it up straight away."

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vidyo.ai saved the team at least 4-5 hours each week. This reclaimed time was invested back into enhancing the core podcast, adding more guests and podcast channels, and improving content quality. Financially, this efficiency translated into saving approximately $1,000 a week, which could then be redirected towards client projects instead of internal marketing tasks.

The results were clear: increased productivity for Tony's team and heightened audience engagement. The Under The Hood (UTH) series saw a surge in positive engagement and subscriber growth, thanks to the professional, bite-sized promotional clips made possible by vidyo.ai.

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"We experienced growth in leads off the back of UTH via vidyo.ai," Tony notes.

Looking Forward: A Bright Future with vidyo.ai 

With vidyo.ai, Tony has successfully broadcasted Salted Stone's unique narrative far and wide, continuously enhancing and transforming their digital presence. His advice for others looking to embrace digital transformation is simple:

"Find that first step and just do it. Step in and if that first step is too scary, then make it even smaller. This might mean just speaking it into existence — because even that is a start."

Tony's story is a testament to the power of perseverance and smart technology, inspiring others to achieve their digital marketing dreams with vidyo.ai. If you're inspired by Tony’s journey, sign up on vidyo.ai to explore how we can elevate your business on socials. Use the code TONY20 to get 20% off on all our annual plans!