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If you're not taking LinkedIn seriously, you're already falling behind. The early adopters have reaped the benefits, but it's not too late to catch up. Your journey to the front row starts with your LinkedIn profile. This guide will cover everything you need to know about LinkedIn profile tips for entrepreneurs.
To begin, adjust your account settings for maximum visibility and privacy:
Enhance your profile's discoverability:
Ensure your photo is consistent with your personal brand and LinkedIn cover photo. This helps in creating a cohesive and professional profile. A couple more things to keep in mind:
Before making changes, assess your current headline. Use tools like Headline Analyzer to get a score and personalized feedback. This tool will evaluate your headline based on criteria designed to increase search visibility, profile views, and job opportunities.
Source: LinkedIn
Gary, co-founder of Kids Industries, stands out by starting with an intriguing statement about his past as a school teacher, which invites curiosity about his journey. He explains how working with Disney marked a pivotal moment that led him into family marketing. Gary further establishes credibility by naming specific clients, products, and specialties
Make your description scannable for readers by following these tips:
Emphasize your most significant achievements by asking questions like:
LinkedIn allows you to list up to 50 skills, but it's unnecessary to list this many. If you provide specific services, focus on highlighting up to 10 niche skills that best represent your offerings.
When people endorse you, they typically endorse the skills listed at the top because it's easier than scrolling through the entire list.
Reach out to your immediate network. Mention a project you worked on together or a service you provided. Remind them of what you delivered and ask if they would endorse you for a specific skill. Once you've sent the message, visit their profile and endorse them for a skill you know they excel in. Sending a personalized message with quality content and endorsing them first increases the likelihood of receiving an endorsement in return.
Optimize your LinkedIn profile for search engines:
Demonstrate your expertise through your profile:
Sharing content from reputable sources and engaging with your network builds credibility:
LinkedIn is embracing the short video trend, a move that follows in the footsteps of popular platforms like TikTok. With the introduction of a new 'Video' tab featuring short, vertical videos, LinkedIn aims to blend professional content with modern social media trends. But how will this shift impact LinkedIn's professional environment?
Unlike TikTok, which covers a wide range of topics from cooking to comedy, LinkedIn's videos will center on professional and career development. Users can expect content that offers job-related tips and career advice from their favorite creators.
While TikTok provides a platform for diverse content, LinkedIn's approach will maintain a professional tone. Videos on LinkedIn will aim to educate and inform, focusing on job skills, industry insights, and career growth. This ensures that the platform remains a resource for professional development.
💡Related read: Sharing Video on LinkedIn, Video Length & More
Creating video snippets from longer podcasts, live streams or webinars you conduct or are invited as a guest on can captivate your audience. These short, impactful clips are more likely to be watched and shared due to easy consumption, driving higher engagement rates on your LinkedIn profile.
The AI Virality Score can help identify what video content resonates most with your audience, allowing you to fine-tune your strategy for maximum impact. Additionally, Viddy, our AI content assistant, provides instant content ideas, streamlining the brainstorming process and ensuring your video ideas are always fresh and engaging.
💡Related read: Agency Clients Achieve 45.12% Higher LinkedIn Engagement with quso.ai (previously vidyo.ai)
Regular posting is crucial for maintaining visibility and engagement. quso.ai's (previously vidyo.ai) scheduling tools enable you to plan and automate your posting schedule, ensuring consistent and timely content delivery across platforms.
Remember, your LinkedIn profile is more than just a resume; it's a dynamic landing page that showcases your professional brand. By continuously refining and updating your LinkedIn profile, you stay ahead in the competitive job market and attract the right opportunities.
Sign up with quso.ai (previously vidyo.ai) today to schedule and publish LinkedIn videos and maximize your existing content.
Empower Your Digital Story