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Podcasting has witnessed an exponential rise in listenership, far surpassing traditional media channels. Unlike securing spots in newspapers or TV shows that may require prolonged networking or PR assistance, booking podcast interviews can be relatively swift and straightforward. This guide outlines a strategic process for how to get on a podcast.
Learning how to get on a podcast as a guest requires a compelling pitch and a tailored approach to showcase your expertise, as outlined below:
Finding podcasts aligned with your niche involves strategic keyword searches across platforms like iTunes, Stitcher, SoundCloud, ListenNotes.com and Google. Conducting a simple search using keywords like “top [your industry/niche] podcasts” unveils a list of potential podcasts. Categorize the discovered podcasts in a spreadsheet to streamline the process.
It's crucial to assess the potential of each podcast. Key considerations include the frequency of new episodes, guest interview practices, and audience size. However, determining audience size across platforms can be challenging, often necessitating a combination of reviews, followers, and platform-specific metrics.
Before pitching, gather critical data for each podcast on your list. This includes the show’s title, website, host’s name, recent guests, and the show’s primary topics. Obtaining the host’s contact information can sometimes be a hurdle, requiring email extractor tools like Hunter.io and Email Hunter, social media, or website contact forms. You can also opt for these unconventional outreach strategies:
Pitching for podcast interviews demands quality over quantity. Each email should be meticulously crafted, acknowledging the uniqueness of each show and host. Create a podcast outreach tracking spreadsheet like this to track your progress:
Here’s a sample pitch template for you to follow:
Subject Line: Your show.
Body:
Hey [Host Name],
I recently tuned into [Podcast Name] and was captivated by your interview with [Guest]. It struck me that I could offer valuable insights on [relevant topic] to your audience. Would you be open to discussing potential dates for an interview?
Best regards,
[Your Name]
Ensure you have the necessary recording equipment, especially a high-quality microphone for professional sound.
Remember, it’s not just about how to get on a podcast—it's about consistently delivering exceptional value that resonates long after the interview, and repurposing your video content with platforms like quso.ai (previously vidyo.ai) can significantly contribute to that lasting impression.
quso.ai (previously vidyo.ai) offers a wide array of tools like video clipping, video resizing, AI-powered subtitles, auto chapters, social media templates, animated fonts, B-Rolls Library, and backgrounds to amplify the value of podcast appearances, extending the influence of the content far beyond the confines of the original interview.
Sharing these repurposed snippets on your social media boosts your brand and draws audiences back to the original podcast, benefiting both your brand and the podcast host. And it only takes a couple minutes to create, edit and schedule short form content for Reels, Shorts and TikTok! Sign up on quso.ai (previously vidyo.ai) today to grow your brand presence and instantly secure more podcast guest spots.
Here are three strategic steps for how to get on a podcast for free:
The three steps for how to get on a podcast for beginners are:
The steps for how to get on a podcast and make money are:
Securing a podcast guest spot requires a tailored approach:
Empower Your Digital Story