This piece walks you through some of the best AI content repurposing tools for repurposing across all channels. Thanks to new AI tools, it’s easier than ever to repurpose content and extend the lifetime of your favorite pieces. All tools we feature here have a free trial period so you can try before you buy.
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Video
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1. vidyo.ai

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vidyo.ai helps you convert long-form video into short clips optimized for every social media channel. Teams can customize their own brand kits, choose from hundreds of social media templates, automatically add captions and teaser text, and generate marketing copies with AI. The Virality score feature predicts how content will resonate.

Pros: Comprehensive branding options, AI-driven optimizations, user-friendly interface.

Cons: Discoverability of features can be a wee bit challenging.

Best for: Podcasters, creators, marketers.

Overall Rating: ★★★★★

Customer Review: "vidyo.ai has been a game-changer for our video marketing. The AI features are top-notch." – Emily R.

Best for Which Industries:

• Podcasting
• Social Media Marketing
• Digital Content Creation

💡Sign up on vidyo.ai to repurpose for different content channels with our all-in-one social media suite.
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2. SEMrush - Instant Video Creator

SEMrush’s Instant Video Creator allows marketers to convert blog posts into videos in seconds. Just provide a URL to the post, and the app features easy templates for common repurposed formats such as blog teaser posts, FAQs, and customer reviews. Includes automated captioning and translation into 20+ languages.

Pros: Quick video creation, multilingual support, user-friendly templates.

Cons: Limited video customization, requires SEMrush subscription.

Best for: Small businesses, agencies.

Overall Rating: ★★★★☆

Customer Review: "Instant Video Creator has made repurposing our blog content into videos effortless. It's a must-have repurpose content tool." – Alex P.

Best for Which Industries:

• Digital Marketing
• E-commerce
• Education

💡Related read: How To Transcribe A Video To Text For Free?
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3. Munch

Munch is best for repurposing long-form video content into shorter clips for social media channels. It suggests clips based on your SEO goals, all you need to do is drop in a YouTube URL or upload a video in any common format.

Pros: SEO-focused clip suggestions, easy to use, supports various formats.

Cons: Limited advanced editing features, higher subscription cost.

Best for: Influencers, digital marketers.

Overall Rating: ★★★★☆

Customer Review: "Munch has made our video repurposing much more efficient. It's an excellent repurpose content tool." – Rachel S.

Best for Which Industries:

• Social Media Influencers
• Digital Marketing
• Video Production

💡Related read: Tips to repurpose old videos to increase ROI
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4. Lumen5

Lumen5 easily turns blog posts or video recordings into clips for every channel. Lumen5 is known for its comprehensive libraries, including templates, stock images, video footage, music, and more. The drag-and-drop interface is simpler than creating a PowerPoint.

Pros: Extensive media library, user-friendly, versatile repurposing options.

Cons: Higher cost for professional suite, limited advanced editing features.

Best for: Large enterprises, content creators.

Overall Rating: ★★★★☆

Customer Review: "Lumen5 has streamlined our content repurposing process. It's a versatile tool for content repurposing." – Mark T.

Best for Which Industries:

• Corporate Communications
• Content Marketing
• Education
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5. 2short.ai

 2short creates short clips from the most engaging parts of your long-form video. Features include facial tracking to keep your main subject focused on the screen, automated resizing for any platform, and brand presets.

Pros: Advanced AI features, platform-specific resizing, easy to use.

Cons: Limited to short clips, higher subscription cost.

Best for: Content creators, social media managers.

Overall Rating: ★★★★☆

Customer Review: "2short.ai is perfect for creating engaging short clips from our long videos. It's a fantastic repurpose content tool." – Lucy K.

Best for Which Industries:

• Content Creation
• Social Media Marketing
• Video Production
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6. Wavve

Wavve can repurpose any audio type (podcast, talk, audiobook) into short video clips for social media. Loved by podcasters, musicians, and radio hosts for its easy drag-and-drop interface, automated transcription, captions, and animations.

Pros: User-friendly, supports various audio types, automated features.

Cons: Limited video customization, higher cost for premium features.

Best for: Podcasters, musicians, radio hosts.

Overall Rating: ★★★★☆

Customer Review: "Wavve has made repurposing our podcasts into videos a breeze. It's an invaluable tool for content repurposing." – Daniel H.

Best for Which Industries:

• Podcasting
• Music Industry
• Radio Broadcasting
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Social Media Posts

7. MeetEdgar

MeetEdgar scans your blog posts and long-form content, creating different posts for each social channel. You can use its automation capabilities for optimal calendar scheduling.

Pros: Automated social media posting, time-saving, multiple social media channels supported.

Cons: Limited customization options, higher cost for small users.

Best for: Individuals, small businesses.

Overall Rating: ★★★★☆

Customer Review: "MeetEdgar has transformed how we manage our social media presence. It's a powerful repurpose content tool that saves us a lot of time." – Jane D.

Best for Which Industries:

• Marketing Agencies
• Small Businesses
• Freelancers
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Presentations
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8. Visme.co

Visme is best for repurposing text content into presentation-ready infographics and slide decks. You can customize templates from a large library with a user-friendly interface similar to design tools like inDesign and Canva.

Pros: Extensive template library, user-friendly design interface, highly customizable.

Cons: Can be expensive for premium features, may have a learning curve.

Best for: Corporate presentations, educational materials.

Overall Rating: ★★★★☆

Customer Review: "Visme has helped us create professional presentations quickly. It’s a great tool for content repurposing." – John M.

Best for Which Industries:

• Corporate Communications
• Education
• Marketing Agencies

Audio/Podcast

9. Adobe Audition

Adobe Audition is best for professional-grade audio editing. You can input blog posts or long-form text to create informative podcasts. Comprehensive user tutorials help you ramp up.

Pros: High-quality audio editing, extensive features, professional-grade.

Cons: Steeper learning curve, requires Adobe Creative Cloud subscription.

Best for: Professionals, enterprises.

Overall Rating: ★★★★★

Customer Review: "Adobe Audition is essential for professional audio editing. It’s a robust repurpose content tool." – Sarah B.

Best for Which Industries:

• Audio Production
• Podcasting
• Media Industry

Omnichannel

10. ChatGPT

 While ChatGPT isn’t a dedicated content repurposing tool, with specific instructions, you can prompt it to help you repurpose any type of content across any channel. For example, generating LinkedIn social posts about a seed raise announcement.

Pros: Highly versatile, AI-driven, customizable prompts.

Cons: Requires detailed instructions, subscription needed for advanced features.

Best for: Marketers, content creators.

Overall Rating: ★★★★☆

Customer Review: "ChatGPT has been incredibly helpful in repurposing our content across various channels. It's a versatile repurpose content tool." – Mike L.

Best for Which Industries:

• Marketing
• Digital Content Creation
• Business Communications

11. Repurpose.io

Repurpose allows you to upload content from anywhere (Social Media sites, Zoom, Google Drive, Dropbox, etc.) and translate it into any format. Influencers, content creators, and digital marketers love its automations for posting variations of initial content across multiple channels.

Pros: Comprehensive automation, supports various input sources, easy to use.

Cons: Higher cost for advanced features, limited customization.

Best for: Influencers, digital marketers.

Overall Rating: ★★★★☆

Customer Review: "Repurpose.io has streamlined our content distribution across multiple channels. It's a must-have repurpose content tool." – Olivia M.

Best for Which Industries:

• Influencers
• Digital Marketing
• Content Creation

12. Canva

Canva’s “Magic Switch” tool helps you automatically reformat your designs for multiple channels. The “Brand Kit” feature lets you set up your brand’s fonts, colors, and logos so all repurposed content looks unified.

Pros: User-friendly, extensive template library, brand consistency features.

Cons: Limited advanced design features, higher cost for premium version.

Best for: Graphic designers, marketers.

Overall Rating: ★★★★★

Customer Review: "Canva’s Magic Switch has saved us so much time in repurposing our designs. It's a fantastic tool for content repurposing." – Samantha T.

Best for Which Industries:

• Graphic Design
• Marketing
• Small Businesses

13. Automata

 Automata has 150+ input/output combinations for content repurposing. The autopilot feature automatically repurposes any content you publish for every channel. You can set a writing style for each channel and upload all your existing content into its AI-enabled knowledge base.

Pros: Extensive input/output options, AI-driven, easy to use.

Cons: Higher cost, requires some setup.

Best for: Enterprise marketers, executive coaches, content creators.

Overall Rating: ★★★★★

Customer Review: "Automata has revolutionized how we repurpose content. It's a powerful repurpose content tool." – Nathan G.

Best for Which Industries:

• Enterprise Marketing
• Coaching
• Content Creation

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Conclusion

By leveraging these top AI tools for content repurposing, you can extend the life of your content, reach a broader audience, and maximize your marketing efforts. Whether you need to repurpose content for social media, presentations, videos, audio, or across multiple channels, there's a tool tailored to your needs. Try out these tools for content repurposing and see which one works best for you.

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