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Whether you're an aspiring entrepreneur or a seasoned professional, getting your LinkedIn content noticed is crucial. After all, why put effort into crafting a post if it gets lost in the noise? In this comprehensive guide, we'll delve into the best time to post on LinkedIn to maximize your engagement and visibility on the platform.
Mondays and Fridays emerge as optimal days for posting, aligning with the start and end of the workweek when professionals are most engaged.
According to Smart Blogger, following a structured approach for each day of the week is essential:
💡Related read: LinkedIn Video Specs: The Simplest Guide You Need
In the United Kingdom, the optimal posting times on LinkedIn are centered around weekdays. According to Sprout Social, Tuesday and Wednesday from 10 a.m. to noon, and Thursdays at 10 a.m., consistently show peak engagement. Posts scheduled over the weekend generally see lower interaction rates.
The best times to post on LinkedIn in the United States are 9 AM and 5 PM on weekdays as per Buffer. Overall, Tuesday is the most active day on LinkedIn in the US.
According to research conducted by Sprout Social, the best times to post on LinkedIn vary by industry. While there's no universal answer, understanding industry-specific trends can guide your posting strategy.
For the hospitals and healthcare industry, weekdays between 9 a.m. and 5 p.m., especially Wednesdays from 10 a.m. to noon and Thursdays from 2 to 4 p.m., see the highest engagement.
In the food and beverage sector, Wednesdays from noon to 3 p.m. and Thursdays from 9 to 11 a.m. are optimal times for posting on LinkedIn.
Educational institutions find Tuesdays at 11 a.m. to be particularly effective for LinkedIn posts, with engagement peaking on Tuesdays and Wednesdays overall.
For travel and hospitality businesses, Tuesdays from 10 a.m. to 2 p.m., Wednesdays from noon to 4 p.m., and Thursdays from 1 to 4 p.m. are recommended times for maximizing engagement.
💡Related read: Agency Clients Achieve 45.12% Higher LinkedIn Engagement with quso.ai
Mark, Founder of ETN LinkedIn Training and Top LinkedIn Voice, asserts,
“Start with one post every fortnight, then move to weekly, and eventually aim for 2-3 posts per week. This gradual approach helps in maintaining quality while building posting consistency on LinkedIn.”
Mr. LinkedIn aka Mark Williams' insights on the best time to post on LinkedIn emphasize a balance between post frequency and content quality.
While general data points to peak times like 6 PM to 9 PM and Fridays, the best strategy depends on your audience's behaviors and preferences. Use analytics tools to refine your approach continually.
Avoiding low-engagement periods is equally important:
When it comes to determining the best time to post on LinkedIn for optimal engagement, several factors can influence your strategy:
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Now, visualize the impact of organizing your posting schedule around the best times to post on LinkedIn. Your content’s effectiveness skyrockets, and your audience engagement flourishes. With quso.ai (previously vidyo.ai), you’re not just scheduling posts; you’re consistently delivering high-quality content that resonates.
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